GumGum's Peter Wallace on the Power of Contextual Advertising
In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.
May 29, 2025Contextual AdvertisingGumGumMarketingAdform's Jochen Schlosser on the End of Xandr and the Future of the DSP
Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard.
May 23, 2025Industry trendAgentic AIAIArtificial IntelligenceAs CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate
The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.
Apr 28, 2025Industry trendAmazon DSPDSP Take ratesPontiac DSPHow Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers
Shutterfly's innovative CTV campaign utilized a search-based custom algorithm to effectively target new customer segments, demonstrating the viability of non-ID-based targeting strategies.
Apr 28, 2025Tech trendcampaign optimizationCTVShutterflySnap’s New Generative AI Ad Format Emphasizes Engagement Over Scale
Snap has unveiled sponsored AI lenses, a new generative AI ad format that allows users to interact in unique ways, enhancing storytelling and engagement while keeping experiences organic and fun.
Apr 8, 2025Tech trendad creativegenerative AIGrace KaoWonder Group’s Plan To Win The Mealtime App Category Depends On Growing A Major Ad Business
The first few months of 2025 have seen a surge of M&A, particularly in the commerce and retail media category, including Wonder's recent acquisition of Tastemade for $90 million.
Mar 27, 2025Industry trendAdExchanger CommerceGrubhubRetail MediaThis Investment Firm Is Acquiring A Newsletter Ad Platform To Build Email’s Answer To Taboola And Outbrain
Redbrick, a Canada-based tech investment firm, has acquired Paved, a programmatic newsletter platform, to capitalize on the growing email newsletter market.
Mar 11, 2025Industry trendemail newslettersAdTechinvestmentExploring Meridian: Google's New Open-Source Marketing Mix Model
Google’s Meridian is revolutionizing paid search measurement by transitioning away from last-click attribution, providing marketers a clearer understanding of their search ads' incremental revenue.
Jan 1, 2025Tech trendGoogleDigital MarketingPaid SearchThe Evolving Value of Exact Match Domains in SEO
An exploration of how exact match domains have changed in value and their impact on SEO strategies over the years.
Dec 1, 2024SEOExact Match DomainsDomain ValueThe State of Data and Tech Maturity for Brands in APAC
Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.
Dec 1, 2024Industry trendData MaturityAPACAdvertising