AdTech Radar

110 results for “Programmatic” Clear

1. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

   We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

   Oct 16, 2026Industry trendDOOHOOHProgrammatic

2. AdXact and VIOOH Launch Partnership to Bring Advertisers More Premium DOOH Opportunities

   AdXact announces a partnership with VIOOH to provide programmatic access to premium digital out-of-home (DOOH) inventory, enhancing advertising strategies and opportunities for media owners.

   Oct 15, 2026DOOHOptimisationPartnership

3. The Auction Flip: Prebid’s Plan To Swap Places With Google

   Google’s ad tech business was ruled a monopoly, and the remedy isn’t a breakup; it’s an integration. At the Prebid Summit, a new ad auction plan was unveiled to allow Prebid to collect bids from Google.

   Oct 15, 2026Industry trendad serverAEPCDP

4. Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot

   The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.

   Oct 15, 2026Industry trendcolumnprebidPrebid Summit

5. IPA Bellwether Q3 2026: What the Industry Thinks

   We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…

   Oct 15, 2026Industry trendAdvertisingCreator economyInfluencer Marketing

6. C-Centric Launches Cross-Site Agentic Transfer

   C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

   Oct 15, 2026Tech trendAgentic AICross-sitePublisher

7. AutoNotion Reaches £8 Programmatic Page RPM with Opti Digital

   Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today announced the results of its collaboration with AutoNotion, an independent automotive publication, achieving significant growth in revenue per page without increasing ad pressure.

   Oct 14, 2026programmatic advertising publisher revenue ad tech

8. LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback

   LG smart TV home screen inventory is now accessible for media buying through agentic AI, featuring a campaign with NFL quarterback Brock Purdy.

   Oct 14, 2026Tech trendAgentic AdsHome Screen AdsMagnite

9. Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM

   A federal court ordered Google to integrate with Prebid, spurring a proposal to change ad auction dynamics, allowing ad servers to bid into Prebid and seek to weaken Google Ad Manager's dominance.

   Oct 14, 2026Tech trendgooglePrebidad server

10. Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP

    Starling, a new supply-side platform for streaming TV advertising, aims to address the lack of show-level data that marketers face, enabling better audience targeting and transparency in ad buying.

    Oct 13, 2026CTV SSPCTV startupCTV transparency