AdTech Radar

136 results for “Measurement” Clear

1. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

   We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

   Oct 16, 2026Industry trendDOOHOOHProgrammatic

2. Global Study: Social Reshapes the Path to Purchase as Short-Form Video & Human Influencers Rise

   A recent report from DoubleVerify reveals that social media is significantly influencing consumer purchasing behavior, particularly through short-form video and human influencers.

   Oct 16, 2026Industry trendInfluencer MarketingResearchTikTok

3. Retail media budgets are growing. Advertisers’ patience isn’t.

   Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.

   Oct 16, 2026Industry trendRetail mediaAdvertisersBudget

4. Content everywhere: Winning attention in a fragmented marketing landscape

   Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer attention where it counts.

   Oct 16, 2026Content StrategyDigital MarketingMarTech Conference

5. VideoAmp Bets On AI To Connect Ad Planning And Measurement

   The competition continues for the title of best video ad currency provider as VideoAmp sharpens its focus on TV audience data, ad performance, and AI, amidst challenges from legacy ratings providers.

   Oct 16, 2026Industry trendAI agentsandrea zapataCTV measurement

6. Thrad Launches $1 Million Fund to Support the Next Generation of Conversational Advertising

   Thrad has announced Monetisation Fund II, a program committing up to USD$1 million to support consumer AI applications and publishers through advertising, helping them adopt sustainable business models as demands for sophisticated AI interactions rise.

   Oct 15, 2026Industry trendAIAdvertisingMonetisation

7. Meta Is Selling Ad Slots, TV-Style

   Meta has introduced a new feature called Ads Super Burst, allowing advertisers to secure ad slots during key events. This new model mirrors traditional broadcasting inventory sales.

   Oct 15, 2026Industry trendbrand advertisingbrandingMeta

8. IPA Bellwether Q3 2026: What the Industry Thinks

   We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…

   Oct 15, 2026Industry trendAdvertisingCreator economyInfluencer Marketing

9. C-Centric Launches Cross-Site Agentic Transfer

   C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

   Oct 15, 2026Tech trendAgentic AICross-sitePublisher

10. OpenAI Removes UTM Tracking Parameters from ChatGPT Links

    OpenAI's recent update has led to the omission of UTM tracking parameters from links generated by ChatGPT, potentially skewing web traffic analytics for marketers and SEO professionals.

    Oct 14, 2026Tech trendOpenAIChatGPTWeb Analytics