C-Centric Launches Cross-Site Agentic Transfer
C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.
Oct 15, 2026Tech trendAgentic AICross-sitePublisherOpenAI Removes UTM Tracking Parameters from ChatGPT Links
OpenAI's recent update has led to the omission of UTM tracking parameters from links generated by ChatGPT, potentially skewing web traffic analytics for marketers and SEO professionals.
Oct 14, 2026Tech trendOpenAIChatGPTWeb AnalyticsLG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback
LG smart TV home screen inventory is now accessible for media buying through agentic AI, featuring a campaign with NFL quarterback Brock Purdy.
Oct 14, 2026Tech trendAgentic AdsHome Screen AdsMagniteYour AI visibility score may be hiding a problem
Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix.
Oct 14, 2026Tech trendMarketing artificial intelligence (AI)Search marketingAI won’t kill sales jobs — buyers will
As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at the table.
Oct 14, 2026Tech trendB2B marketingMarketing artificial intelligence (AI)Is real-time marketing finally real?
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.
Oct 14, 2026Tech trendreal-time marketingdecision makingmarketing technologyIs Real-Time Marketing Really Here?
For more than a decade, real-time marketing has promised to enable brands to respond to customers instantly. Now, with advancements in decisioning and data architecture, this goal is becoming achievable, though challenges still remain.
Oct 14, 2026Tech trendreal-time marketingdecisioningAIPrebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM
A federal court ordered Google to integrate with Prebid, spurring a proposal to change ad auction dynamics, allowing ad servers to bid into Prebid and seek to weaken Google Ad Manager's dominance.
Oct 14, 2026Tech trendgooglePrebidad serverThe benefits of server-side tracking — and what it takes to get them
Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change.
Oct 13, 2026Tech trendserver-side trackingdata privacyuser consentAI agents are coming between you and your customers
Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.
Oct 13, 2026Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)