AdTech Radar

52 results for “Retail Media” Clear

1. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

   We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

   Oct 16, 2026Industry trendDOOHOOHProgrammatic

2. Retail media budgets are growing. Advertisers’ patience isn’t.

   Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.

   Oct 16, 2026Industry trendRetail mediaAdvertisersBudget

3. Meta Is Selling Ad Slots, TV-Style

   Meta has introduced a new feature called Ads Super Burst, allowing advertisers to secure ad slots during key events. This new model mirrors traditional broadcasting inventory sales.

   Oct 15, 2026Industry trendbrand advertisingbrandingMeta

4. Has The Ad Industry Lost The Pulse Of American Consumers?

   The advertising industry faces a serious relatability crisis, struggling to connect with everyday consumers amidst its obsession with data and technology.

   Oct 14, 2026Ad IndustryAWNYcolumn

5. AI agents are coming between you and your customers

   Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.

   Oct 13, 2026Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)

6. AdExchanger Names Lauren Wetzel of WPP and Kristi Argyilan of The Trade Desk as 2026 Top Women Special Recognition Award Recipients

   Two of the industry’s most consequential leaders receive the program’s highest individual honors.

   Oct 12, 2026Women in MediaAd TechAwards

7. Has OOH Become One of Ad Tech’s Hottest Categories?

   Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Industry leaders explain why the smart money is heading outdoors.

   Oct 12, 2026Industry trendDOOHInvestmentM&A

8. Latest Jobs in Search Marketing

   Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies.

   Oct 9, 2026SEOPPCdigital marketing

9. Social Commerce Surges 457% and AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals

   New Captify data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive battleground for brands looking to capture demand.

   Oct 9, 2026Industry trendSocial CommerceAIChristmas Shopping

10. Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia

    Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi and GoWit to enhance its digital media capabilities and accelerate the growth of its E-commerce Retail Media platform.

    Oct 8, 2026Industry trendE-commerceRetail MediaDigital Transformation