GumGum's Peter Wallace on the Power of Contextual Advertising
by John Still on 29th May 2025 in TRADERTALK
In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.
In this episode, Peter talks us through the power of contextual advertising, and how GumGum's Mindset Graph can help advertisers think outside of the box.