AdTech Radar

431 results for “AI” Clear

1. MadTech Daily: United Reorganises Advertising Business for Tech Push; WARC Tracks Shifts in Ad Spend Among 25 Global Brands

   This week, AI advertising took another step towards becoming a mainstream media channel, while mixed spending signals and agency growth. Highlights include United reorganising its advertising business to support its tech push, WARC tracking shifts in ad spend among 25 global brands, and Alibaba’s Taobao adding AI to cross-border shopping.

   Oct 16, 2026Industry trendAd TechAdvertisingAgency

2. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

   We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

   Oct 16, 2026Industry trendDOOHOOHProgrammatic

3. Global Study: Social Reshapes the Path to Purchase as Short-Form Video & Human Influencers Rise

   A recent report from DoubleVerify reveals that social media is significantly influencing consumer purchasing behavior, particularly through short-form video and human influencers.

   Oct 16, 2026Industry trendInfluencer MarketingResearchTikTok

4. Retail media budgets are growing. Advertisers’ patience isn’t.

   Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.

   Oct 16, 2026Industry trendRetail mediaAdvertisersBudget

5. Adding AI or headcount won’t fix a marketing skills gap

   AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap.

   Oct 16, 2026MarketingAISkills Gap

6. Email marketing’s history can guide AI governance

   Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.

   Oct 16, 2026Industry trendEmail marketingAI governanceMarketing ethics

7. HubSpot’s Unbound 2026: The big announcements and updates

   Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all down for you.

   Oct 16, 2026HubSpotUnbound 2026Marketing Technology

8. Content everywhere: Winning attention in a fragmented marketing landscape

   Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer attention where it counts.

   Oct 16, 2026Content StrategyDigital MarketingMarTech Conference

9. VideoAmp Bets On AI To Connect Ad Planning And Measurement

   The competition continues for the title of best video ad currency provider as VideoAmp sharpens its focus on TV audience data, ad performance, and AI, amidst challenges from legacy ratings providers.

   Oct 16, 2026Industry trendAI agentsandrea zapataCTV measurement

10. AdXact and VIOOH Launch Partnership to Bring Advertisers More Premium DOOH Opportunities

    AdXact announces a partnership with VIOOH to provide programmatic access to premium digital out-of-home (DOOH) inventory, enhancing advertising strategies and opportunities for media owners.

    Oct 15, 2026DOOHOptimisationPartnership