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Programmatic Advertising News

The latest programmatic advertising news: ad exchanges, DSPs, SSPs, real-time bidding, and automated media trading — aggregated daily on AdTech Radar.

  1. The Apple Bites Back

    Apple's iOS 27 blocks programmatic platforms from collecting data or serving ads in Safari, with implications for ad tech industries and practices.

    Oct 9, 2026AdExchanger TBSThe Big StoryiOS 27 advertisingiOS 27 block listApple ATTprogrammatic advertising

  2. How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

    Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.

    Oct 8, 2026Advertising IDsappleApple AdsAudigentAWNYID5iOS 27LiveRamp

  3. How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

    An interview with Patrick Dolan, Chief Operating Officer, OAAA about the growth of Digital Out-Of-Home (DOOH) and the strategies being implemented to enhance programmatic advertising.

    Oct 8, 2026agentic AIDOOHIABOAAAprogrammatic DOOH

  4. Value Over Volume, With NYT’s Courtney Glaze

    A podcast interview with Courtney Glaze, VP of revenue operations at The New York Times, discussing the newspaper's strategic approach to ad tech partnerships and programmatic advertising.

    Oct 6, 2026Courtney Glazefirst-party dataMagniteopen programmaticpartnershipsSSPsThe Athleticthe new york times

  5. Education Is Still the Biggest Gap: Kevin Smyth, Vistar Media on Programmatic DOOH

    We sat down with Kevin Smyth, Commercial Director for Southeast Asia at Vistar Media, to look back at Vistar Connects Singapore and the evolution of programmatic OOH in the APAC region.

    Oct 6, 2026APACDOOHOOHProgrammaticSingaporeSoutheast Asia

  6. Digest: Paramount & WBD Unite Under Skydance; Apple Plans to Block Hundreds of Data Firms

    In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and Warner Bros. Discovery, and the EU preparing to classify Microsoft Azure and Amazon Web Services as DMA gatekeepers.

    Oct 5, 2026AppleParamountWarner Bros. DiscoverySkydanceEUMicrosoft AzureAmazon Web Services

  7. The Media Shop and PubMatic Launch Southeast Asia's First Agentic Luxury Campaign

    PubMatic partners with The Media Shop to run a groundbreaking agentic advertising campaign for a luxury watch brand, reaching high-net-worth audiences across multiple Asia Pacific markets.

    Oct 5, 2026PubMaticagentic advertisingprogrammatic advertisingluxury marketing

  8. MadTech Daily: Google Tests Publisher Payments for AI Search; European TV Initiative Targets Programmatic Barriers

    This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK.

    Oct 2, 2026ad revenueAd SpendAd TechAdvertisingAgentic AIAIChatGPT

  9. Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

    Apple’s iOS 27 update has expanded its blocking list to include a broad array of programmatic data companies, impacting their ability to serve ads on Safari and other mobile browsers.

    Oct 2, 2026appleiOS 27WebKitprogrammatic advertisingad tech

  10. Apple Takes A Bite Out Of Programmatic

    During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

    Oct 1, 2026programmaticAppleiOSad techopen webAI