AdTech Radar

60 results for “Privacy” Clear

1. IPA Bellwether Q3 2026: What the Industry Thinks

   We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…

   Oct 15, 2026Industry trendAdvertisingCreator economyInfluencer Marketing

2. Beyond the opt-in: Engineering consent for better marketing

   Compliance pressure is real, but privacy controls can power better personalization. Join us at the MarTech Conference to turn opt-ins into your best first-party data asset.

   Oct 14, 2026MarTechMarketingPrivacy

3. Dear Performance CTV Companies: Please Stop. You’re Hurting Us

   An urgent plea for performance CTV companies to stop misleading advertisers about the capabilities of television advertising, emphasizing the need for realistic expectations and better measurement systems.

   Oct 13, 2026CTVperformance CTVadvertising

4. The benefits of server-side tracking — and what it takes to get them

   Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change.

   Oct 13, 2026Tech trendserver-side trackingdata privacyuser consent

5. Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027

   New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.

   Oct 13, 2026Industry trendAICustomer LoyaltyMarketing

6. The Polarizing Effects of AI in Marketing

   AI's impact on customer loyalty is more nuanced than a simple call for more or less automation. Consumers are open to AI enhancements but desire control over their interactions with brands.

   Oct 13, 2026Industry trendBrand loyaltyArtificial intelligenceConsumer behaviour

7. Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP

   Starling, a new supply-side platform for streaming TV advertising, aims to address the lack of show-level data that marketers face, enabling better audience targeting and transparency in ad buying.

   Oct 13, 2026CTV SSPCTV startupCTV transparency

8. AdExchanger Names Lauren Wetzel of WPP and Kristi Argyilan of The Trade Desk as 2026 Top Women Special Recognition Award Recipients

   Two of the industry’s most consequential leaders receive the program’s highest individual honors.

   Oct 12, 2026Women in MediaAd TechAwards

9. Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput

   The big independent newsletter platforms, namely Substack and beehiiv, are in a fierce competition to attract writers and strengthen their content networks. Substack is evolving its approach to advertising, while beehiiv seeks to expand its tech and marketing offerings with its programmatic ad network.

   Oct 12, 2026Industry trendbehiivJosh GurleyMike Shields

10. Why HIPAA compliance in martech goes beyond BAAs

    A business associate agreement won't fix risky data flows. Here's what to check across tracking tools, EHR feeds, and ad platforms.

    Oct 9, 2026HIPAAmartechprivacy