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  1. AdXact and VIOOH Launch Partnership to Bring Advertisers More Premium DOOH Opportunities

    AdXact announces a partnership with VIOOH to provide programmatic access to premium digital out-of-home (DOOH) inventory, enhancing advertising strategies and opportunities for media owners.

    Oct 15, 2026DOOHOptimisationPartnership

  2. Thrad Launches $1 Million Fund to Support the Next Generation of Conversational Advertising

    Thrad has announced Monetisation Fund II, a program committing up to USD$1 million to support consumer AI applications and publishers through advertising, helping them adopt sustainable business models as demands for sophisticated AI interactions rise.

    Oct 15, 2026Industry trendAIAdvertisingMonetisation

  3. Google Introduces Universal Cart for a Centralized Shopping Experience

    Google is rolling out Universal Cart in the U.S., a feature designed to unify online shopping by allowing users to save products from multiple retailers and complete purchases within Google Search and the Gemini app.

    Oct 15, 2026Industry trendGoogleUniversal CartE-commerce

  4. C-Centric Launches Cross-Site Agentic Transfer

    C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

    Oct 15, 2026Tech trendAgentic AICross-sitePublisher

  5. Adelaide Launches the AU Ecosystem for Outcome Partners to Connect Outcome Measurement with Media Quality

    Today (14th October, 2026), Adelaide announced the AU Ecosystem for Outcome Partners (AEOP), a new programme recognising survey and outcome partners whose data can be matched directly to AU, Adelaide’s omnichannel media quality metric.

    Oct 14, 2026AdelaideAU EcosystemOutcome Partners

  6. LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback

    LG smart TV home screen inventory is now accessible for media buying through agentic AI, featuring a campaign with NFL quarterback Brock Purdy.

    Oct 14, 2026Tech trendAgentic AdsHome Screen AdsMagnite

  7. TeqBlaze Expands TeqMate AI into a Cross-Platform Automation Ecosystem for Ad Tech Teams

    TeqBlaze expands its TeqMate AI ecosystem to integrate with various ad tech tools, enabling automation of workflows for AdOps, RevOps, and business development teams.

    Oct 9, 2026Ad TechAIbusiness growth

  8. OpenAI launches visual ads alongside image generation results

    In today's Digest, we discuss OpenAI launching visual ads alongside ChatGPT image generation, Brussels considering a broad corporate levy on big tech, and pubX raising USD$5m as it acquires Compliant.

    Oct 8, 2026Industry trendAgentic AIAIBig Tech

  9. Microsoft Introduces Topics Portfolio in Bing Webmaster Tools

    Microsoft announced a new beta report update for AI performance reporting in Bing Webmaster Tools called Topics Portfolio, which categorizes grounding queries into broader thematic clusters to help users understand their website's visibility in AI search.

    Oct 6, 2026Tech trendMicrosoftAI PerformanceBing

  10. On Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era

    On Device, an advanced Brand Lift data company, launched its Brand Lift Data API, enabling clients to access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes.

    Oct 6, 2026AdvertisingBrand LiftData