Google Merchant Center Adds Warranty Attribute for Product Listings
Google Merchant Center has introduced a new warranty attribute, allowing retailers to provide warranty information for products in Shopping ads and free listings.
Oct 10, 2024Google Merchant CenterEcommerceProduct FeedsExchangeWire Media Pulse H2 2024
The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, and the continued revival of investment in the sector.
Oct 1, 2024Industry trendMediaMarketingCommerceHow Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters
Omnicom’s new generative AI virtual assistant, Omni Assist, is designed to help agency employees solve specific challenges like audience analysis.
Sep 5, 2024Tech trendAIOmnicomPlantersThe Move Toward Better Measurement
Moving-and-storage companies rely heavily on word of mouth. Piece of Cake Moving & Storage asks customers how they found out about the company and offers generous referral fees. CMO Najah Ayoub discusses the challenges of measuring earned media and the importance of customer experience.
Aug 6, 2024cmoearned mediamedia mix modelingHow to get more views on YouTube: 18 ways to promote your channel
A smart way to promote your YouTube channel is by creating a specific video series that covers a recurring theme or topic.
Jul 24, 2024YouTubeMarketingPromotionMoloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up
The retail media company Moloco has invested in Topsort, another retail media startup, aiming to strengthen their market position amid growing competition.
Jul 11, 2024Industry trendMolocoRetail MediaTopsortThe Future Of Probabilistic Attribution: What Will Apple Do Next?
This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.
Jul 9, 2024Tech trendAdAttributionKitappleApple Privacy ManifestPandora Integrates With UID2 To Raise The Volume On Programmatic Audio
Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.
Jun 17, 2024Tech trendAdsWizzCTVDigital AudioSeedtag Acquires Beachfront For Deeper Roots In TV And Streaming
Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.
Jun 3, 2024Industry trendad tech M&ABeachfrontBrian DanzisExpedia Has Booked Its Trip To Ad Land
Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.
May 14, 2024Industry trendExpediaRetail MediaTravel Media Network