# AdTech Daily

> Advertising technology news: programmatic, ad exchanges, measurement, privacy, retail media and CTV. Each article lists its original source URL.

## Site
- [Home](https://adtech.lol/): latest articles, searchable via https://adtech.lol/?q=QUERY, paginated via &page=N
- [Sitemap](https://adtech.lol/sitemap.xml)

## Articles
- [The Apple Bites Back](https://adtech.lol/articles/a88270cf-fea0-4611-a8fd-a73a5638e36b): Apple's iOS 27 is blocking a range of programmatic platforms from collecting data or serving ads on Safari, a significant shift that underscores its growing control over the ad tech industry.
- [Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data](https://adtech.lol/articles/dc2185c4-21f2-4b59-9e84-c8a5b66ac860): Nestlé México faces challenges by owning over 70 brands, requiring a sophisticated understanding of customer experiences across diverse products. By partnering with Treasure AI, the company aims to le
- [Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data](https://adtech.lol/articles/9f4fc939-740c-4608-8f05-bc96b9d3b7b8): Most CPG marketers would walk over hot coals to have a presence in 90% of households nationwide. But for Nestlé México, popularity comes with its own set of challenges. The company owns over 70 brands
- [Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll](https://adtech.lol/articles/d4089851-e3db-4004-995c-cec821fb778a): Xbox unveils a new TV and film division called XP and seeks monetization through advertising, while Meta tests a subscription bundle that restricts external links for non-subscribers.
- [Social Commerce Surges 457% and AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals](https://adtech.lol/articles/a649e3af-b1e6-4fb7-8ac4-8eed250a0a0e): New Captify data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive batt
- [The Stack: Media Consolidation Moves](https://adtech.lol/articles/7d7e1ecd-5eb6-4ea7-b365-426df1f88d9b): This week, regulators stepped up scrutiny of major technology platforms, the media industry saw another significant consolidation move, and new standards emerged to address how AI systems use publishe
- [TeqBlaze Expands TeqMate AI into a Cross-Platform Automation Ecosystem for Ad Tech Teams](https://adtech.lol/articles/ea7df311-1386-4fa7-bd1d-ee68d361e88e): TeqBlaze expands its TeqMate AI ecosystem to integrate with various ad tech tools, enabling automation of workflows for AdOps, RevOps, and business development teams.
- [How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout](https://adtech.lol/articles/b8c56e93-5461-479d-9f50-efe77d8e02a0): Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and ana
- [How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout](https://adtech.lol/articles/70145fc7-ffb0-4da2-acb6-e2faaf6d18ff): Amidst Advertising Week New York, the programmatic ecosystem buzzes as Apple's iOS 27 update blocks numerous data vendors unconditionally, prompting urgent adaptations in the ad tech sector.
- [How Does Agentic Buying Work In CTV?](https://adtech.lol/articles/b3e823c2-b3d7-4d6c-a1a2-7be9922491ad): Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.
- [How Does Agentic Buying Work In CTV?](https://adtech.lol/articles/d8816517-d09b-4d3b-b9f0-4aaa90087de6): Agentic AI is revolutionizing ad buying in connected TV (CTV), offering a streamlined approach that reduces mess-ups and enhances decision-making capabilities for campaign managers.
- [How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution](https://adtech.lol/articles/50ed7518-d4c3-43d3-a9de-592dd172d067): An interview with Patrick Dolan, Chief Operating Officer, OAAA about the growth of Digital Out-Of-Home (DOOH) and the strategies being implemented to enhance programmatic advertising.
- [OpenAI launches visual ads alongside image generation results](https://adtech.lol/articles/1ed80a56-9bcd-4e5d-9e29-5abc7a1c521f): In today's Digest, we discuss OpenAI launching visual ads alongside ChatGPT image generation, Brussels considering a broad corporate levy on big tech, and pubX raising USD$5m as it acquires Compliant.
- [Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia](https://adtech.lol/articles/b205e404-58a6-4a13-bd8e-9a0bd9c12d5d): Panda Retail collaborates with Spike Media and GoWit to enhance its digital media transformation, connecting brands with shoppers in Saudi Arabia through a robust E-commerce Retail Media platform.
- [Relevant Digital Appoints Alex Fawcett as VP, Customer Success](https://adtech.lol/articles/f862ecc1-5591-4eea-85c7-212624a84a84): Relevant Digital has appointed Alex Fawcett as VP, Customer Success, enhancing the focus on customer satisfaction as the company expands globally.
- [How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution](https://adtech.lol/articles/617156c8-6a78-40ed-b90d-530f51cfa900)
- [What Is the Industry Saying About Adland’s Priorities?](https://adtech.lol/articles/6156b1a7-769c-40e9-8021-56ef4d01a285): Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...
- [Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia](https://adtech.lol/articles/16be96fb-0c5a-4347-b64e-be9515ce0aac): Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi and GoWit to enhance its digital media capabilities and accelerate the growth of its E-commerce Retail Me
- [Agencies Need A New Job Description, Not Just New Titles](https://adtech.lol/articles/08345e28-1d82-4a8d-90bf-27b45c622c8b): The competitive landscape for agencies is changing as AI begins to influence the roles and responsibilities within the industry.
- [Understanding Agentic Protocols with Adform's Jochen Schlosser](https://adtech.lol/articles/3c14f02c-5a4d-4c51-9d13-8473155e372c)
- [Gen Z's First Hello Starts in the App: Wizz App Survey Maps How US College Students Connect](https://adtech.lol/articles/1d05cdee-305e-4e04-ad96-ebd2aad9cb87): Wizz App, the social discovery app for young people, released findings from its Back-to-School Survey of 12,402 U.S. college students aged 18 to 24, examining how Gen Z connects with new people during
- [Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification](https://adtech.lol/articles/b4d4e0c5-31ba-4cd1-9999-b2ca816e70b8): Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and consistency for buyers.
- [Two Ways to Ruin the Wine: When Good Inventory Goes Bad](https://adtech.lol/articles/9bf8f545-48c6-4aa4-bc58-3eae28ec7624): In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine…
- [Former Utiq and Xandr Microsoft Ad Tech Leader Joins Illuma to Scale Its AI Decisioning Technology Across Major Platforms](https://adtech.lol/articles/9fd7d7a4-7e8b-432a-9803-9e7016e77ec7): illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s l
- [Black Friday Ads Don’t Work Everywhere, Parallel Study Finds Brands Need to Target Viewers in the Right Needs State](https://adtech.lol/articles/d0edca27-7902-4fc3-bfe9-d001b0ab8a2f): A new study shows many Black Friday ads fail to resonate with viewers, emphasizing the need for targeted content based on customer needs.
- [Former Utiq and Xandr/Microsoft Ad Tech Leader Joins Illuma to Scale Its AI Decisioning Technology Across Major Platforms](https://adtech.lol/articles/0afccddb-efce-4487-9458-e3c0e3a0f5a5): illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s l
- [Gen Z's First Hello Starts in the App: Wizz App Survey Maps How US College Students Connect](https://adtech.lol/articles/bc547172-c172-4a92-ae88-218319fb4579): Findings from Wizz App's Back-to-School Survey highlight the importance of social apps in fostering connections among college students.
- [Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification](https://adtech.lol/articles/a688ba10-f4fd-43b5-9923-321b16d7722c): Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and consistency for buyers.
- [Two Ways to Ruin the Wine: When Good Inventory Goes Bad](https://adtech.lol/articles/a4569bca-4f91-4879-b96f-3d5dece948cf): In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine.
- [Digest: Walmart Connect Brings Shopper Data to Linear TV](https://adtech.lol/articles/9851b63c-5d7b-4e8e-91ce-20fe2008feb4): In today's Digest, we discuss Walmart Connect bringing its shopper data to linear TV with Warner Bros. Discovery, Ofcom investigating Meta over Instagram's Instants feature, and Zeta Global agreeing t
- [PubX Raises $5 Million And Buys Digital Governance Startup Compliant](https://adtech.lol/articles/931282e6-81aa-4575-b729-da78e426e161): PubX, a UK-based agentic AI ad startup, has acquired Compliant, a media quality and governance startup, and raised $5 million in a Series A funding round.
- [New WBD Report Makes The Case For Getting The Measurement Basics Right](https://adtech.lol/articles/abad7d93-7e86-474c-9ede-4edefeebe54f): Warner Bros. Discovery (WBD) emphasizes the need for standardized ad measurement in a new white paper, highlighting significant discrepancies in audience metrics across measurement providers, particul
- [New WBD Report Makes The Case For Getting The Measurement Basics Right](https://adtech.lol/articles/7e73c151-6d91-401b-b46a-68fcc12f641d): Warner Bros. Discovery's new white paper emphasizes the need for improved standards in ad measurement across the media industry, highlighting significant discrepancies in audience reach estimation amo
- [Value Over Volume, With NYT’s Courtney Glaze](https://adtech.lol/articles/901897c9-e24b-438e-9cf8-1b01c9368c0f): A podcast interview with Courtney Glaze, VP of revenue operations at The New York Times, discussing the importance of selective partnerships in ad technology and the balance of value versus volume in 
- [Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market](https://adtech.lol/articles/83c3b752-57b0-408c-bb4e-890726420ef1): As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV P
- [Cotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF](https://adtech.lol/articles/9273c220-a5f3-4c98-85dc-4da0f62df8be): Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer Cotswold Outdoor Group to expand its retail media network with a scalable in-sto
- [Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About](https://adtech.lol/articles/a9582cd1-3b56-48d1-9d98-3c5a3a371fe8): Google and the DOJ filed documents determining Google's punishment in the ad tech antitrust case, highlighting key disputes and agreements between the two parties.
- [The Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach Buyers](https://adtech.lol/articles/d1e4b7e6-0ada-45fe-8e8b-99c1d71ad4bc): Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry.
- [The Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach Buyers](https://adtech.lol/articles/4b57eb26-3ba7-4df7-8c14-c19b05a7d4d1): Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry.
- [Digest: Paramount & WBD Unite Under Skydance; Apple Plans to Block Hundreds of Data Firms](https://adtech.lol/articles/acc8582f-034a-45b6-9380-36b4ab43943f): In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and Warner Bros. Discovery, and the EU preparing to classify Microsoft Azure and Ama
- [The Media Shop and PubMatic Launch Southeast Asia's First Agentic Luxury Campaign](https://adtech.lol/articles/6186de28-a2fd-4917-8e0b-16e41add9848): PubMatic partners with The Media Shop to run a groundbreaking agentic advertising campaign for a luxury watch brand, reaching high-net-worth audiences across multiple Asia Pacific markets.
- [Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS](https://adtech.lol/articles/f046c9e3-b25e-48f4-85c7-cb82a16063b8): Apple’s iOS 27 update has expanded its blocking list to include a broad array of programmatic data companies, impacting their ability to serve ads on Safari and other mobile browsers.
- [Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good](https://adtech.lol/articles/718fe407-06b6-495b-b965-d07b71c93bd6): Zoom's brand awareness is high, but most consumers only associate it with video calls from the pandemic. The company is working to expand its brand story beyond this singular identity.
- [Apple Takes A Bite Out Of Programmatic](https://adtech.lol/articles/aba12675-0f64-4419-b006-1e2ed4abccdb): During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the co
- [Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them](https://adtech.lol/articles/f10d1c0a-8aa1-45e4-ba36-a22631ca5e53): Agencies are re-evaluating data ownership in the context of agentic AI tools, focusing on reducing risks and creating new revenue streams by licensing rather than owning the technology.
- [IAB Europe Launches CTV Measurement Framework and Transparency Principles](https://adtech.lol/articles/12a2356a-fdf7-48c5-ab5d-8f0f98ab4ac5): IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in meas
- [Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari](https://adtech.lol/articles/a9fff735-32cc-4b7c-ba7d-fc715c63ccd2): The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which was released on September 14. Apple has been investigating the issue, but a resol
- [Amazon Ads And The Amazon DSP Get An Agentic Rebrand](https://adtech.lol/articles/6c3ca03b-b413-40f5-a45e-276ed09a2562): Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, announcing the changes at its unBoxed event in San Francisco.
- [It Won’t Be a Human in the Loop; It’ll Be Another AI Agent: PubMatic’s Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers](https://adtech.lol/articles/f8433d8d-5783-42f3-a468-0addf1dfb8eb): ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to discuss ad tech complexity, agentic buying, and the future for publishers and advertisers.
- ["It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers](https://adtech.lol/articles/ba2e0d2f-2644-4d3f-abdb-a4991c5d1dd7): ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.
- [Silverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments](https://adtech.lol/articles/e27b856e-f470-48c9-9cfd-85667984c8a1): Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.
- [The Hybrid Advantage: Getting Value Out Of Agentic AI Means Knowing When Not To Use It](https://adtech.lol/articles/787bb855-b2dd-4d00-9a32-0dbc5958f721): Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step.
- [Understanding Agentic Protocols With Adform's Jochen Schlosser](https://adtech.lol/articles/966d897d-7ed9-4188-b4d8-a47b2873acf7): In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.
- [Understanding Agentic Protocols With Adform's Jochen Schlosser](https://adtech.lol/articles/a17f46ce-dea1-4e31-9360-f060e9ef15dd): In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.
- [Opacity by Design: Will Ad Tech and Media Ever Be Transparent?](https://adtech.lol/articles/92e68e2b-9bfb-4b78-88a4-1811efff4e09): Paul Evans, founder and chief positioning engineer, V2RSION, looks at the opacity in ad tech, and why the battle for transparency is an uphill struggle…
- [Opacity by Design: Will Ad Tech and Media Ever Be Transparent?](https://adtech.lol/articles/24f8ae51-ad64-43ed-a837-8f89a4a4fb6a): Paul Evans explores the entrenched opacity in ad tech and media, highlighting systemic issues and the reluctance to embrace transparency.
- [The Trade Desk's Simone Krakowiak on the Omnichannel Approach](https://adtech.lol/articles/4d24f778-51f3-4af6-80cf-97e3ab4ae884): In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single
- [The Trade Desk's Simone Krakowiak on the Omnichannel Approach](https://adtech.lol/articles/d6da10f0-27a1-47c5-b13f-aff76aa0d306): In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single
- [The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR](https://adtech.lol/articles/08afa0f2-2c0d-496f-b9a1-1a58c6a3e024): A federal judge has handed several remedies to Google in response to an antitrust case, mandating that Google build connections between its ad services and share more data with publishers.
- [Silverpush Partners with Happydemics to Measure Contextual Advertising Against Brand Performance](https://adtech.lol/articles/0b8fddd3-f33b-4d52-95dc-712de36bd00b): Silverpush has partnered with Happydemics to enhance the measurement of contextual advertising effectiveness on brand growth using independent validation metrics.
- [AdExchanger Announces Finalists for the 2026 AdExchanger Awards](https://adtech.lol/articles/f3926de0-8db2-47bf-9f27-0f78d7758446): AdExchanger has announced the finalists for the 2026 AdExchanger Awards, highlighting organizations and leaders in advertising and marketing that are driving measurable impact.
- [Bracing For Change With Positive Energy: Genelle Hung, PubMatic](https://adtech.lol/articles/fc8f5fd4-080a-4363-a174-5679fcaf7db4): Genelle Hung, country manager, Southeast Asia at PubMatic, joined us at ATS Singapore to discuss how AI is reshaping media.
- ["Connect, Interoperate, and Orchestrate": Vincent Pang, Locala](https://adtech.lol/articles/97ef2aa9-b4f3-4df6-a6d6-0c0538f36cd4): Vincent Pang, managing director APAC at Locala, joined us at ATS Singapore to discuss practical use cases for AI in media planning and activation. He also spoke on a panel about AI in Practice: What's
- [High Quality Measurement Through the Funnel: Simon Clarke, On Device](https://adtech.lol/articles/ed61edbf-0420-4330-92f5-4487d7b40197): Simon Clarke, commercial director SEA and India at On Device, joined us at ATS Singapore to discuss the importance of brand lift and measurement.
- [The Marketing Machine of Expertise-Led Creators](https://adtech.lol/articles/cba193d6-71f6-49de-81f2-18d76f6bcc23): Our columnist, Chloe Singleton, group media and influence director, eight&four, looks how creators are becoming part of the fabric of modern marketing.
- [Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game](https://adtech.lol/articles/16164f58-57f1-484b-a55e-1bbf5dcd3824): Google's new Buyer Direct aims to streamline direct sales in advertising by bypassing the fees associated with traditional programmatic advertising.
- [Media Pulse H1 2026: Insights on Media, Marketing, and Ad Tech](https://adtech.lol/articles/6094b4ab-7bc7-4099-b03f-8cae018a2804): ExchangeWire's Media Pulse H1 2026 report reveals media, marketing, and ad tech professionals' thoughts on the industry's evolution in 2026.
- [Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape](https://adtech.lol/articles/a373af57-0b3d-408d-8353-1274e93d75e8): This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.
- [GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces](https://adtech.lol/articles/d2d99b2d-9ede-4e2b-b624-262974f5eba7): In this Trader Talk TV episode, Travis O'Neil, vice president of product at GumGum, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to explain the Mindset Graph and relevancy space
- [GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces](https://adtech.lol/articles/f023b426-7666-487d-81bf-64bc118a605a): In this Trader Talk TV episode, Travis O'Neil, vice president of product at GumGum, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to explain the Mindset Graph and relevancy space
- [From Data to Signal: Simplifying the Value of First Party Data](https://adtech.lol/articles/5f77a5b2-b732-4a3f-8703-60b2e704a2d8): Recorded at ATS London 2026, this panel examines how brands, agencies and publishers can turn data into signal which can be actioned and optimised.
- [Erstwhile Competition; What We Lose By Gamifying The News](https://adtech.lol/articles/6b7bba21-a6ee-4a74-9f93-e401c0fa3ad6): A critical look at how news publishers are gamifying the news through prediction markets, raising concerns about ethics and audience engagement.
- [Maturity in Media: From Buzzwords to Real Implementation](https://adtech.lol/articles/0973b547-41d9-4480-9048-320702757894): Recorded at ATS London 2026, this session focuses on how AI is moving from hype to practical use across planning, buying, creative, and measurement, highlighting where it’s delivering real outcomes ve
- [The Trade Desk's Paula Bacariza Perez on Identity Graphs & The Graph of Graphs](https://adtech.lol/articles/06798bf3-04ef-4321-9b04-cc9796305011): In this Trader Talk TV episode, Paula Bacariza Perez, general manager of data & strategy in EMEA at The Trade Desk, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to discuss ident
- [The Trade Desk's Paula Bacariza Perez on Identity Graphs & The Graph of Graphs](https://adtech.lol/articles/ff1665c4-d099-4a2e-80da-f943a5d1d58a): In this Trader Talk TV episode, Paula Bacariza Perez discusses identity, identity graphs, and the graph of graphs with ExchangeWire COO Lindsay Rowntree.
- [Criteo Says It’s Bullish On The Future, But The Market’s All Bears](https://adtech.lol/articles/64a7963b-5824-422f-8881-1d424717d4f3): Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025. The forecast downgrade came as two large retail media clients pulled back from agreements.
- [Clinch's Oz Etzioni on Driving Better Outcomes With Orchestration](https://adtech.lol/articles/b0723e1a-dbdc-4795-8a62-316939f487df): In this Trader Talk TV episode, Oz Etzioni, CEO & co-founder of Clinch, discusses orchestration, the connection between creative and media, and how the two pillars can be optimised to drive better out
- [Clinch's Oz Etzioni on Driving Better Outcomes With Orchestration](https://adtech.lol/articles/881be577-a1a4-4f31-9af1-acac42fc7ace): In this Trader Talk TV episode, Oz Etzioni, CEO & co-founder of Clinch, discusses orchestration, the connection between creative and media, and optimizing both to drive better outcomes.
- [Media Pulse H2 2025](https://adtech.lol/articles/97812064-e4a9-4f9a-a74f-81d847a1c6ac): Media Pulse H2 2025 captures the collective voice of ExchangeWire’s global community - a pulse check on the evolving landscape of media, marketing, and technology.
- [ATS Whiteboard TraderTalkTV Live: From Data Rich to Growth Ready](https://adtech.lol/articles/00014e2f-8ccf-4ac2-88fc-9115ac1293ab): Recorded at ATS London 2026, Sarah Robertson of Experian Marketing Services discusses activating customer intelligence for marketers in our first-ever live TraderTalkTV.
- [The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments](https://adtech.lol/articles/b4c7a684-5f80-4c03-93c7-b81c9bf56edf): The DOJ and Google have presented updated filings as they prepare for closing arguments in the ad tech antitrust suit, debating the necessity of a divestiture of Google's ad exchange.
- [Media Pulse: H1 2025](https://adtech.lol/articles/0738f5a8-9e89-4489-8a70-011b1b88b105): A decidedly quiet first half of 2025? Absolutely not. All at once, the media, marketing, and commerce industries were hit by a wave of developments that would typically occur over a decade.
- [LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live](https://adtech.lol/articles/80c91a2a-9805-418c-adeb-cc6b4de688aa): LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.
- [Snap’s New Generative AI Ad Format Emphasizes Engagement Over Scale](https://adtech.lol/articles/b5baba66-fb15-45b0-8285-3bfa43eaf025): Snap has unveiled sponsored AI lenses, a new generative AI ad format that allows users to interact in unique ways, enhancing storytelling and engagement while keeping experiences organic and fun.
- [The State of Data and Tech Maturity for Brands in APAC](https://adtech.lol/articles/900d242a-8d2a-4286-ae82-17e0df7b301c): Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.
- [ExchangeWire Media Pulse H2 2024](https://adtech.lol/articles/36bce525-bc25-482c-8c6a-101f92eb5e3e): The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, and the continue
- [How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters](https://adtech.lol/articles/4d68ef00-2092-4aa3-a403-c4e4bc875458): Omnicom’s new generative AI virtual assistant, Omni Assist, is designed to help agency employees solve specific challenges like audience analysis.
- [Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up](https://adtech.lol/articles/f3a9e87e-eca2-4e51-b419-1abe9b3a722f): The retail media company Moloco has invested in Topsort, another retail media startup, aiming to strengthen their market position amid growing competition.
- [The New Capital Stack: Fundraising, Profitability and the End of “Grow at All Costs”](https://adtech.lol/articles/2c126f4e-8264-4359-bcb8-2a70f6fdea9f): Raising capital is harder, slower, and more selective than ever. This panel examines the new fundraising reality for founders, where profitability matters earlier, growth expectations are more discipl
- [Common Accessibility Problems With Ads – And Simple Ways To Fix Them](https://adtech.lol/articles/9107e531-5e7a-4ba9-83b3-56c85b853164): Exploring the importance of accessibility in online ads and discussing common problems faced by users with disabilities.
- [Basis, The Company Formerly Known As Centro, Is Gearing Up For An IPO](https://adtech.lol/articles/4c9fe4d9-16da-4060-976c-3b8660b4ce86): Basis Global Technologies – aka Centro – is angling to join the stampede of OG ad tech companies that hit the public market this year.
- [Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul](https://adtech.lol/articles/33067a9c-8d38-450b-8abd-5b078e2a83f0): Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.
- [Hudson MX Launches A Platform And APIs To Automate Local TV Buys](https://adtech.lol/articles/f1df90e4-dcb0-4e6f-8999-1f21c97375f1): Local TV buying is still a manual process. Ad tech company Hudson MX wants to change that with a platform launched Tuesday called BuyerAssist, which automates the local TV buying workflow.
- [Spotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement](https://adtech.lol/articles/c79f8568-57b1-48dc-a894-d234f53700f6): Spotify and TGI Fridays partner with Foursquare to enhance real-world consumer behavior measurement through machine learning.