AdTech Radar

A decidedly quiet first half of 2025? Absolutely not. All at once, the media, marketing, and commerce industries were hit by a wave of developments that would typically occur over a decade.

LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.

Silverpush, the contextual intelligence company, announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.

On Thursday, French AI startup Olyzon announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital. This new round comes almost one year after Olyzon’s first seed funding and shortly after the company's expansion into the US market.

Life360, a popular family safety and tracking app, has launched its first location-based ad targeting solution called Place Ads, alongside a foot-traffic analytics product named Uplift.

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta’s plans to acquire a stake in Scale AI for $14.8bn.

Multilocal announces a strategic investment in FirstPartyCapital’s startup fund, aiming to fuel advertising innovation globally and reshape the ad tech ecosystem.

Javince Chan, manager, platforms and data advisory at Eyeota, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, as well as the opportunity in diversity.

Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in front of the TraderTalkTV whiteboard to discuss data collaboration.

A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.