AI Anxiety: A Leader's Perspective
A company leader's desire to leave a significant legacy around AI illustrates the pervasive anxiety surrounding AI in organizations. Leaders are concerned about being left behind in the rapidly evolving landscape and seek reassurance that their teams are engaging with AI initiatives effectively.
Oct 2, 2023Artificial intelligenceBusiness StrategyOrganizational behaviorPodcast: Will consumers adopt agentic commerce? (with Michael Morton)
Discussing the limitations on consumer adoption of agentic commerce with expert Michael Morton.
Oct 1, 2023Tech trendagentic commercee-commerceconsumer behaviorDeciding on Language Tracking for AI Prompts
International search specialists must navigate crucial decisions about language tracking when analyzing AI prompts, impacting insights and market visibility.
Oct 1, 2023Tech trendLanguage TrackingAI PromptsSearch MarketingGoogle Rolls Out Gemini 4 Argon for AI Search
Google has officially released Gemini 4 Argon, enhancing AI capabilities in Search and across various platforms. It is aimed at solving complex, multi-step tasks more effectively than previous versions.
Oct 1, 2023Tech trendGoogleAIGeminiGoogle Discover Aims for Hyper-Personalized Concierge Experience
Google's latest job posting suggests a shift in Google Discover toward a personalized concierge experience designed to assist users in achieving their goals, raising questions about its impact on news traffic.
Oct 1, 2023Tech trendGoogleGoogle DiscoverUser experienceChatGPT Plus and Google: The Experiment That Reveals AI's Search Dependency
A recent experiment demonstrates that ChatGPT Plus is likely using Google Search data, not just Bing, leading to crucial insights about AI-generated content visibility.
Oct 1, 2023Tech trendAIChatGPTSEOMicrosoft Announces New Decision-Scoring Model Microsoft-Decision-1
Microsoft has launched Microsoft-Decision-1, a new decision-scoring model that enhances decision intelligence in existing applications; it's currently being tested in Copilot and Bing Search.
Oct 1, 2023MicrosoftDecision IntelligenceAIOff-Page AI Search Visibility: A 90-Day Plan
A structured approach to auditing AI search visibility for B2B SaaS brands to improve market performance and visibility.
Oct 1, 2023SEOAIB2B SaaSOpenAI Expands ChatGPT Ads with New Visual Format and Measurement Tools
OpenAI is introducing a new visual ad format for ChatGPT, expanding measurement integrations and brand suitability tools to enhance its advertising platform.
Oct 1, 2023Tech trendChatGPTAdvertisingOpenAIWhat competitor audits miss about your local content
Understanding how to create non-commodity content for better SEO in local searches.
Oct 1, 2023SEOLocal ContentGoogle AI Mode