AdTech Radar

Raising capital is harder, slower, and more selective than ever. This panel examines the new fundraising reality for founders, where profitability matters earlier, growth expectations are more disciplined, and investors are prioritizing operational resilience over top-line acceleration.

International search specialists face critical choices when tracking AI prompts, including language selection and comparative analysis across markets. This article delves into effective strategies for tracking AI responses to prompts in different languages, ensuring accurate representation and market relevance.

With the migration from Google Display campaigns to Demand Gen starting in 2027, advertisers face challenges including budget control, ad placements, and familiar settings. This article outlines key challenges and solutions to effectively manage the transition.

Discover the essential tools that streamline PPC management, enhance collaboration, and optimize campaign performance.

The focus shouldn't be on the number of pages to rank, but rather on the quality and relevance of content that addresses audience needs.

In this episode, Gareth Glaser discusses the potential resurgence of the open web, exploring its challenges and opportunities in the performance marketing space.

Oracle is permanently terminating all AddThis services as of May 31, following significant changes in its marketing cloud strategy.

A glitch in Meta's advertising system led to significant overspending across numerous campaigns, impacting advertisers' budgets during a crucial time.

Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.