The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments
The DOJ and Google have presented updated filings as they prepare for closing arguments in the ad tech antitrust suit, debating the necessity of a divestiture of Google's ad exchange.
Nov 4, 2025Industry trendantitrust trialDOJDOJ AntitrustComcast Intros Biddable And Programmatic For Linear TV
The dream of programmatic linear TV is getting a boost as Comcast Advertising announces availability of its linear TV inventory on a targetable, biddable basis.
Oct 23, 2025Tech trendcomcastprogrammatic linearDentsuThe Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand
The Ad Context Protocol (AdCP) aims to establish standard protocols for agentic solutions in advertising. Co-founders include Triton Digital, Yahoo!, and Optable, focusing on enhancing communication between AI advertising agents.
Oct 15, 2025Tech trendAd Context ProtocolAdCPagentic advertisingStackAdapt Launches AI-Driven Martech Suite for Unified Data Marketing
StackAdapt announces the general availability of its AI-powered martech suite that integrates email marketing, data activation, and programmatic advertising into a single platform, enhancing campaign efficiency for marketers.
Oct 15, 2025AIDataMarketingUnderstanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
In this Trader Talk TV episode, Charlie Johnson from Digital Envoy joins head of content John Still at the legendary whiteboard to discuss the volatility of IP addresses, its impact on ad targeting and how stable LocIDs are rethinking the problem.
Oct 15, 2025Tech trendDataFirst-Party DataGeotargetingHelping Publishers Understand Data Better: Terry Hornsby, Mantis
In this Trader Talk TV episode, Terry Hornsby from Mantis joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.
Oct 1, 2025datafirst-party datapublisherBest Buy Ads Dives Into Programmatic
Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.
Sep 16, 2025Industry trendBest BuyAd TechRetail MediaNodals AI's Aly Nurmohamed on Activating Publisher Data Signals
In this episode of TraderTalk TV, Nodals AI CEO and Founder Aly Nurmohamed joins ExchangeWire's Rachel Smith to discuss the activation of publisher data signals.
Sep 4, 2025DataPublisherTraderTalkAI Marketing Platform Bluefish Raises $20M In Series A Funding
On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding.
Aug 20, 2025Industry trendAIAI searchAlex ShermanTripleLift Quietly Lays Off A Double-Digit Percentage Of Its Workforce
TripleLift laid off a double-digit percentage of employees on Friday, with sources indicating the total is less than 20%. The layoffs occurred just four months after the appointment of new CEO Dave Helmreich.
Jul 11, 2025ad tech layoffsprivate equityTripleLift