Helping Publishers Understand Data Better: Terry Hornsby, Mantis
by John Still on 1st Oct 2025 in TRADERTALK
In this Trader Talk TV episode, Terry Hornsby from Mantis joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.
Terry discusses Mantis's evolution into a contextual data provider for publishers, agencies, and platforms. He shares his perspective on data management and activation in digital advertising and marketing.