AdTech Radar

Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America, and Australia.

NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.

An overview of key trends and insights in media and advertising for the first half of 2026.

The open internet is feeling the impact of declining referrals and shifting discovery patterns as AI changes how audiences find and engage with content. This session from ATS London 2026 looks at how publishers can strengthen their role in omnichannel plans.

Recorded at ATS London 2026, Sarah Robertson of Experian Marketing Services discusses activating customer intelligence for marketers in our first-ever live TraderTalkTV.

In this Trader Talk TV episode, Alex Powell from Pixels discusses the rise of creator marketing and how it can be unlocked from the constraints of social media platforms to achieve true scale for advertisers.

As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.

Adform announces an expanded partnership with Spotify to enhance media buying efficiency and effectiveness, enabling advertisers to better connect with Spotify's extensive audience.

Digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, marking notable consolidation in the out-of-home advertising sector.

According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.