Greek And Romanian Publisher Team-Up Project Agora Shows Early Promise
A coalition of online publishers in Greece and Romania, known as Project Agora, launched as an alternative to Google, monetizing millions of impressions in its initial phase.
Mar 30, 2015Industry trendProject AgoraGreeceRomaniaExchangeWire European Weekly Round-Up #17
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
May 23, 2014Industry trendDigital AdvertisingFacebookStarCom MediaVestThe Guardian Preps Mobile App Relaunch, Brings Programmatic to Its Core
The Guardian is relaunching its mobile app to help advertisers reach engaged readers while focusing on programmatic media trading as a key aspect of its operations.
May 21, 2014Industry trendAdvertiserCross-ChannelDigital MarketingIAB Europe Digital Ad Revenues Record Double-Digit Growth
Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its lead as the most developed market in the region.
May 20, 2014Industry trendDigital MarketingDisplayEMEAEE Bigs Up Its Data Bank
The UK’s largest mobile operator EE is stepping-up efforts to recruit partners for an ‘big data’ trial via its mData unit, aiming to monetize its vast swathes of user data.
May 19, 2014Industry trendDataMobileAdvertisingCan Better Measurement Help Marketers Tackle Online Ad Fraud?
Many marketers acknowledge the presence of advertising fraud in the ad tech industry, but recent articles have reignited the debate.
May 19, 2014Online AdvertisingAd FraudDigital MarketingExchangeWire European Weekly Round-Up 16
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the ad tech sector.
May 16, 2014Industry trendDigital AdvertisingAd TechMarketing CloudAdobe Marketers Pin Hopes on Data Analysts to Keep Up with the Times
Adobe study points to serious gaps in the digital skillset among brand-side marketers across Europe, with those in the UK looking to hire data analysts to help ‘reinvent’ themselves.
May 15, 2014Industry trendAdobeDataDigital MarketingWhy Is Something as Important as Viewability Being Defined So Weakly?
Daniel Shaw, founder at Encore Digital, explores the complexities of viewability standards in digital advertising, questioning the acceptance of low benchmarks for what constitutes a viewable ad.
May 14, 2014ViewabilityDigital AdvertisingAd VerificationThe Russian Ad Tech Sector and How It Differs from the West
Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to crack for those firms based in the US and Western Europe.
May 13, 2014Industry trendAdvertiserAnalyticsEMEA