Tackling the Issue of Infringing Copyright in a Digital Age
Nick Stringer, IAB UK, director of regulatory affairs, explores how the UK digital advertising industry can limit the risk of brand advertising on infringing copyright sites.
May 12, 2014Industry trendCopyrightAdvertisingDigital MediaExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
May 9, 2014Industry trendAdvertisingPublicisOmnicomThe Great Time Suck: Why Publishers Hate the Transactional RFP Business
A deep dive into the complexities of RFP processes in the digital marketing landscape, revealing the inefficiencies experienced by publishers.
Sep 13, 2013chris o'haradata-driven thinkingnextmarkA Parable for Digital Marketing
This article by Ali Mirian explores the implications of human nature in behavioral advertising and the shift towards behavior change in marketing strategies.
Dec 6, 2012gamificationbehavioral advertisingmarketing strategyWith Pharma’s Ability To Target Limited, Precision Health Prescribes Regimen Of Context And Geography
Precision Health Media is focusing on contextual targeting to reach specific health audiences more effectively, amid restrictions on behavioral targeting for pharmaceutical marketers.
Oct 17, 2012Tech trendBill JenningscontextualPrecision Health MediaePrize’s Rewards For Brands: Constant Conversation With Consumers, Plus Data
The acquisition of sweepstakes content company ePrize by PE firm Catterton Partners highlights the shift in brand advertising and marketing towards mobile and social media for improved customer relationship management.
Aug 23, 2012Industry trendacquisitionsCatterton PartnersePrizeWill Consumers Manage Their Data? Enliken Makes The Case
Enliken aims to give consumers control over how their data is used by allowing them to track their online actions and share that data for charitable donations.
Aug 20, 2012EnlikenData PrivacyConsumer Data ManagementThe Battle For Consumer Data
The battle for consumer data just reached a new, much more feverish pitch as Apple aims to disintermediate publishers from their audiences.
Feb 18, 2011Industry trenddatadigital advertisingSVnetwork Incenting Consumers With Self-Selecting Social Ads Says CEO Samit
Jay Samit, CEO of SVnetwork, discusses the effectiveness of self-selecting social ads versus traditional advertising methods.
Oct 14, 2010ad networksocialUse "BOGY" Thumbnails
The importance of video thumbnails for attracting views on platforms like YouTube.
video marketingYouTubethumbnails