Machine Learning Sits At The Heart Of Google’s New App Ads Products
Google has introduced five new ad products focused on game developers, four of which leverage machine learning to enhance user acquisition and app advertising.
Mar 13, 2019Tech trendAdmobApp CampaignsgoogleSingapore Visual AI Firm Wants Retail Brands to See Past QR Codes
QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and should be tapped to help retailers build brand equity.
Aug 28, 2018AIRetail MediaOmnichannelMRC’s Video Measurement Guidelines Address OTT For The First Time
The Media Rating Council releases updated guidelines for digital video measurement, addressing OTT ad impressions for the first time.
Jun 29, 2018Tech trendMRCOTTssaiSpotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement
Spotify and TGI Fridays partner with Foursquare to enhance real-world consumer behavior measurement through machine learning.
Jun 14, 2018Tech trendattributionFoursquareSpotifyMachine Learning Needs Good Data To Reach Its Potential
Machine learning is transforming digital advertising but marketers must ensure data accuracy to optimize campaigns effectively.
Nov 27, 2017Tech trendmachine learningdigital advertisingdata accuracyAudienceScience Shuts Its Doors Less Than A Month After P&G Client Loss
Less than a month after Procter & Gamble pulled its business from the platform, AudienceScience has ceased operations and gone into receivership.
Jun 1, 2017Industry trendaudiencescienceP&GPodcast: 58-Year-Old Wunderman Tackles Machine Learning
Seth Solomons, Wunderman’s CEO for North America, sees huge growth coming for machine learning. In the latest episode of AdExchanger Talks, he discusses the agency's continuous optimization approach and its implications for the marketing landscape.
Feb 8, 2017Tech trendAdExchanger Talkspodcastseth solomonsPodcast: Nate Woodman Says Brands Will Eventually Own Proprietary Machine-Learning Models
In this episode of AdExchanger Talks, Nate Woodman discusses the future of brand data integrity in media buying and the potential for brands to develop proprietary machine-learning models to enhance performance and data management.
Jan 4, 2017Tech trendpodcastmachine-learningdata-driven marketingThe FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know
Confused about how the FTC's disclosure guidelines affect affiliate marketers and merchants? Columnist Rae Hoffman gives you a rundown of what the rules mean for you.
Aug 9, 2016Industry trendFTC GuidelinesAffiliate MarketingDisclosure ComplianceFacebook Adds Support For Third-Party Verified Viewable Impression Bidding
Moat will provide third-party verification for Facebook video ad viewability to start.
Sep 17, 2015Tech trendFacebookDigital AdvertisingViewability