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  1. Common Accessibility Problems With Ads – And Simple Ways To Fix Them

    Exploring the importance of accessibility in online ads and discussing common problems faced by users with disabilities.

    Nov 12, 2021accessibilitydiversity and inclusionEvinced

  2. Basis, The Company Formerly Known As Centro, Is Gearing Up For An IPO

    Basis Global Technologies – aka Centro – is angling to join the stampede of OG ad tech companies that hit the public market this year.

    Oct 21, 2021Industry trendBasisCentroInitial Public Offering

  3. AppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash

    Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.

    Oct 6, 2021Industry trendacquisitionapp installsapple iOS 14

  4. Why Advertisers Should Use A 30-Day Or Longer Attribution Window For On-Device Campaigns

    Attribution is key for scaling user acquisition campaigns effectively. While many apps use seven-day attribution windows, this article argues that a 30-day or longer window is more beneficial, especially for on-device advertising.

    Aug 10, 2021attribution windowsinstallsironSource

  5. Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

    Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.

    Oct 14, 2020Tech trendcross-channelFirst-Party Cookiesgoogle analytics

  6. Oracle Adds Machine Learning Capabilities To Its CDP

    Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning, allowing it to support real-time data collection and enhance personalization capabilities.

    Sep 29, 2020Tech trendCDPCX Unitymachine learning

  7. How agencies are helping CMOs break down barriers to digital transformation

    As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives.

    Mar 5, 2020Industry trendDigital transformationMarketing managementMarketing operations

  8. The Reality Of Machine Learning In Marketing

    Exploring the intricate relationship between machine learning and human creativity in the marketing landscape.

    Sep 16, 2019marketingmachine learningAI

  9. Xandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023; Realeyes Announces Funding Round

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round.

    Jun 11, 2019Industry trendAIAPACOmnichannel

  10. Hudson MX Launches A Platform And APIs To Automate Local TV Buys

    Local TV buying is still a manual process. Ad tech company Hudson MX wants to change that with a platform launched Tuesday called BuyerAssist, which automates the local TV buying workflow.

    Jun 11, 2019Tech trendHudson MXAdvertisingLocal TV Buying