AdTech Radar

AI search is transforming user queries from keywords to complex and personalized questions, allowing brands to understand their customers more deeply and tailor their offerings accordingly.

Google released Structured Data Files (SDF) v11 for Display & Video 360, introducing new audience targeting capabilities, updated YouTube vendor configurations and support for additional campaign formats.

Corporate investment strategies are shifting. Instead of direct acquisitions, many large platforms, agencies, and measurement companies are choosing to invest as LPs in venture and growth funds.

Meta announced new advertising tools including Ads Super Burst, First Impression Ads, and more, aimed at helping advertisers reach larger audiences and measure brand impact more effectively.

Google Ads has extended the performance-based cost adjustment period for Demand Gen campaigns from three weeks to 60 days, allowing advertisers more time for automatic cost adjustments when conversion performance falls short.

Google Ads introduces a new report giving advertisers insights into how search queries, ad creatives, and landing pages interact in AI Max for Search campaigns.

Consumers are moving across multiple platforms in a single purchase journey, relying on different platforms for various functions, revealing important implications for brands in the beauty industry.

Multinational companies face a challenge in balancing global website standardization with local market responsiveness, especially as AI search evolves. This article discusses the implications of overstandardization and the importance of local expertise to enhance E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

A look at the anxieties business leaders face regarding AI adoption and how SEO practitioners can better respond to these concerns.

An exploration of the ghostwriting profession, its challenges, and its role in the freelance writing landscape.