AdTech Radar

As AI search engines become crucial in the B2B landscape, gated content risks blocking visibility and traffic, affecting brand recognition and lead generation.

Leaders are feeling anxiety about AI, prompting concerns about job security and the future of business strategies. This article explores how to address these worries effectively and offers insights on managing expectations and reassurances for executives.

Google Ads is rolling out new features to enhance advertisers' control over their campaign budgets across various Google properties.

Jumping on trends because someone saw an uplift on LinkedIn will almost certainly come back to haunt you. Never in the history of SEO has a trendy, short-term tactic delivered long-term growth and visibility.

A detailed analysis reveals that applying seasonality adjustments during Black Friday–Cyber Monday leads to higher costs and lower returns on ad spend compared to letting Smart Bidding operate without interference.

Context engineering addresses the issues of context rot, which happens when materials an AI interacts with degrade over time, affecting output quality.

A recent study highlights the discrepancies between brand mentions and citations in AI platforms, emphasizing the need for marketers to understand the distinctions for effective strategies.

Implementing SEO recommendations without reassessing them can lead to wasted resources on outdated practices, as conditions can change significantly over time.

Meta announced new advertising tools including Ads Super Burst, First Impression Ads, and expanded Reels Trending Ads, aiming to enhance brand visibility and measure impact effectively.

The role of PPC agencies is evolving dramatically due to the rise of AI and automation. While traditional roles centered around manual account management, the future requires agencies to blend technical capabilities with marketing expertise. This shift could lead to fewer operational roles and a greater emphasis on strategic decision-making and data engineering.