AdTech Radar

Few Google Ads campaign types divide PPC practitioners quite like Performance Max. Discover how to avoid common pitfalls and optimize your campaigns effectively.

An exploration of the 'Challenger' role in SEO, emphasizing the importance of advocacy and collaboration across departments to achieve meaningful organic growth.

An analysis of how to effectively manage Google Ads Performance Max campaigns by understanding the signals of account performance and making data-driven decisions on campaign structure.

Google Ads is introducing text customization asset previews for AI Max, allowing advertisers to see examples of AI-generated headlines and descriptions before enabling the feature in Search campaigns.

Google Ads is introducing automated bidding for Video Reach campaigns in beta, allowing advertisers to launch campaigns without manually setting a Target CPM.

AI search allows for more complex and personal inquiries, enabling brands to understand their customers' needs much more deeply.

This guide explores the concept of topic clustering, which organizes related content around a core topic, enhancing authority, user intent coverage, and search engine navigation.

Google has updated its guidelines to warn site owners about the implications of faking author information on their content, citing it as a form of deception that undermines trustworthiness.

This article explores the evolving perspective on exact match domains (EMDs) in SEO, discussing their historical significance, current relevance, and the nuances of their value beyond mere keywords.