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  1. Disney Uses Self-Service To Attract New Buyers – With A Focus On Local

    Disney is moving forward with automating its ad sales, introducing a self-serve programmatic option to attract local advertisers with enhanced targeting capabilities.

    Oct 25, 2023Industry trendDisney Ad SalesDisney Campaign ManagerDisney programmatic

  2. Preventing AI Workflows from Degrading: Understanding Context Engineering

    This article delves into the importance of managing context in AI workflows, particularly when using large language models (LLMs). It explains the concept of 'context rot' and offers solutions to maintain effective AI output.

    Oct 24, 2023Tech trendAIContext EngineeringLarge Language Models

  3. Google's Ask Maps: Enhancing Local Search for Businesses

    Google's Ask Maps introduces a conversational search experience that allows users to ask specific questions about their needs, revolutionizing the way customers find local businesses.

    Oct 22, 2023Tech trendGoogleAsk MapsLocal SEO

  4. The Future of PPC Agencies: How Automation and AI are Changing the Landscape

    Exploring the transformation of PPC agencies as automation and AI take over operational tasks, shifting the value from manual management to strategic decision-making.

    Oct 21, 2023Industry trendPPCMarketingAutomation

  5. Using Google AI Mode to Identify Gaps in Local Content

    This article discusses how businesses can leverage Google AI Mode’s follow-up questions to uncover deficiencies in competitor content and create more unique, effective service pages based on authentic, first-party information.

    Oct 21, 2023Google AI ModeLocal SEOContent Creation

  6. Gated Content: The Enemy of AI Search Performance

    An analysis of gated versus ungated content, examining how B2B companies can improve their visibility in AI search engines.

    Oct 21, 2023Industry trendB2B marketingContent strategySEO

  7. Build Topic Clusters for SEO in the Age of AI

    Ranking well in search isn’t just about targeting individual keywords. It’s about building authority around topics that matter to your audience and your business. This guide explores how to research, build, and connect topic clusters that align with user intent and AI behavior.

    Oct 21, 2023SEOAITopic Clusters

  8. Building Topic Clusters for SEO in the Age of AI

    Ranking well in search isn’t just about targeting individual keywords; it's about building authority around topics that matter to your audience and your business. This article offers a comprehensive guide on how to research, build, and connect topic clusters, covering common mistakes and strategies for success.

    Oct 21, 2023SEOAIContent Marketing

  9. How to Plan for 2027 When Traffic is Down and AI Won't Attribute

    It’s planning season! As most execs set traffic targets based on revenue, industry changes challenge traditional methods. Understanding visibility and influence before a website visit becomes crucial for strategic planning.

    Oct 21, 2023Industry trendSearch Engine OptimizationAI MarketingDigital PR

  10. Google Unveils UGC Fresh Data Program to Enhance User-Generated Content Visibility

    Google has launched the UGC Fresh Data Program to help platforms display fresh, high quality, and authentic user-generated content more effectively on Search.

    Oct 20, 2023GoogleUGCUser-generated content