AdTech Radar

TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

Google's revenue from its Search remains strong despite declines in its ad network business, indicating a shift in monetization strategies as the company explores generative AI and new search formats.

Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

Google Ads has rolled out a new feature for AI Max that allows advertisers to preview AI-generated headlines and descriptions before activating text customization in their Search campaigns.

Managing access across multiple Google Analytics accounts and properties can be time-consuming, particularly for large organizations and agencies. The new API helps administrators automate these tasks instead of managing users and permissions individually.

Google now requires the `store_address` attribute for each product submission intended for Local inventory ads or Local free listings.

Google Ads introduces automotive model feeds, enabling manufacturers to showcase vehicle lineups directly in search results with dynamic information.

Google is introducing a new optimization capability for Google Tag Manager (GTM) that allows containers to send data directly to Google measurement products, reducing unnecessary JavaScript loading and simplifying tag management.

Google Analytics introduced a new User Groups Admin API, allowing organizations to manage user groups, permissions and account access programmatically.

In a recent development, Meta and TikTok have entered into an unusual scenario where both platforms are blocking advertisements from each other. This move highlights the competitive landscape of digital advertising and platform economics.