Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers
The use of brand-trained agents by companies like Envive is changing how brands interact with customers through AI. By leveraging insights from customer data, these agents enhance customer experiences on brand websites, significantly impacting sales performance.
Apr 20, 2026Tech trendagentic AIAIAI agentsMaturity in Media: From Buzzwords to Real Implementation
Recorded at ATS London 2026, this session focuses on how AI is moving from hype to practical use across planning, buying, creative, and measurement, highlighting where it’s delivering real outcomes versus where maturity is still early.
Apr 20, 2026Tech trendAIATS LondonCreativeOpenX Repositions as the Intelligent SSP to Simplify Advertising
OpenX unveils a new logo and commitment to simplifying advertising, focusing on media quality and transparency.
Apr 14, 2026DSPRebrandSSPApple Maps’ ads shift focus to context and intent
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.
Apr 7, 2026Tech trendAdvertisingApple MapsMarketingNorthbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing
No single ad measurement methodology works well anymore for brands with multiple points of sale. Northbeam released a new incrementality testing feature to fill the gap between multitouch attribution, marketing mix modeling, and incrementality testing.
Apr 7, 2026Tech trendattributionincrementality testingMMMPubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.
Mar 31, 2026Tech trendAIAdvertisingCampaignThe Rise Of Principal Media And The End Of The Agencies As We Knew Them
A look into how agencies are adapting and the challenges they face with principal-based buying practices that are reshaping their relationships with clients.
Mar 18, 2026Industry trendAgenciesagency holding companiesprincipal mediaFreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, But Intrusive Ads Can Harm Their Experience
New findings reveal that many viewers across Europe are satisfied with their streaming experience, but ad intrusiveness remains a concern.
Mar 4, 2026Industry trendStreamingAdvertisingResearchWhy Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead
CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.
Mar 4, 2026Industry trendad tech take rateAmazon DSPCTVVudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising
Vudoo partners with PubMatic to enable shoppable ad experiences across verified inventory, offering a new way for advertisers and publishers to connect engagement with conversion.
Mar 4, 2026Tech trendVudooPubMaticCommerce Media