Assertive Yield Announces Product and Customer Success Leadership Appointments
Assertive Yield has announced key strategic leadership appointments in product and customer success to strengthen product-led innovation and customer outcomes.
May 5, 2026AppointmentPublisherRevenueThe Intersection of Insight, Innovation and Measurable Impact: Banke's Natasha Chandnani on a Winning Entry for The Wires
As a judge for the upcoming Wires Awards, Natasha Chandnani shares insights on what makes a successful award entry in digital media and marketing.
May 5, 2026Wires AwardsDigital MarketingInnovationDigest: OpenAI Lays Groundwork for ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI Venture; Musk Settles Twitter Lawsuit Paying $1.5M
In today’s Digest, we cover OpenAI laying the groundwork for ChatGPT ads in the EU and sharing user data with advertisers, Blackstone, Hellman & Friedman, and Goldman Sachs backing a new enterprise AI venture, and Elon Musk settling an SEC lawsuit over his Twitter purchase, paying a USD$1.5m fine.
May 5, 2026Industry trendAdvertisingAIDataSilverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen
Silverpush announced the EMEA rollout of SilverScreen, its broadcast-quality classification layer for YouTube, enabling advertisers to activate TV-like YouTube inventory with confidence.
May 5, 2026SilverpushYouTubeAdvertisingKevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media
Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.
May 4, 2026Tech trendretail mediaKevelDollar GeneralThe Stack: Advertising Gets More Autonomous
This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems.
May 1, 2026Tech trendAIAdvertisingBig TechFrom Data to Signal: Simplifying the Value of First Party Data
Recorded at ATS London 2026, this panel examines how brands, agencies and publishers can turn data into signal which can be actioned and optimised.
May 1, 2026Industry trendAdvertisingAgenciesATS LondonChatGPT Ads Have Begun Showing Up For Logged-Out Users
Advertisers are now able to serve ads in ChatGPT to users who aren’t logged in, expanding the available inventory after OpenAI struggled to meet the ad demand.
Apr 23, 2026Industry trendAI searchAI search adsCanvaStackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch
StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.
Apr 21, 2026Tech trendCampaignDataProduct LaunchErstwhile Competition; What We Lose By Gamifying The News
A critical look at how news publishers are gamifying the news through prediction markets, raising concerns about ethics and audience engagement.
Apr 21, 2026Industry trendAI adsArtificial IntelligenceChatGPT