401 results for “Data” Clear
Former Utiq and Xandr Microsoft Ad Tech Leader Joins Illuma to Scale Its AI Decisioning Technology Across Major Platforms
illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s leading advertising platforms.
AdvertisingAIDataGen Z's First Hello Starts in the App: Wizz App Survey Maps How US College Students Connect
Wizz App, the social discovery app for young people, released findings from its Back-to-School Survey of 12,402 U.S. college students aged 18 to 24, examining how Gen Z connects with new people during their first year of college.
Gen ZSocial MediaCollegeOrganic Growth in Ecommerce: Leveraging AI Shortlists and User Behavior
Explore how ecommerce businesses can use AI to influence consumer shopping behavior and optimize their growth strategy through a compounding loop.
Industry trendEcommerceAIOrganic GrowthMicrosoft Introduces Topics Portfolio in Bing Webmaster Tools
Microsoft announced a new beta report update for AI performance reporting in Bing Webmaster Tools called Topics Portfolio, which categorizes grounding queries into broader thematic clusters to help users understand their website's visibility in AI search.
Tech trendMicrosoftAI PerformanceBingGoogle Ads Tests New Target ROAS Calculator
Google Ads is testing a new Target ROAS calculator that helps advertisers determine an appropriate return-on-ad-spend target based on their profit margin.
Google AdsReturn on ad spendProfit marginOpenAI adds visuals to ChatGPT ads
OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers.
Industry trendOpenAIChatGPTAdvertisingTreasure AI takes on two martech headaches at once
Personalization Studio targets marketers’ dependence on technical teams. A new pricing model ties email costs more closely to engagement.
Marketing technologyArtificial intelligenceEmail marketingHow to strengthen your brand story to improve AEO visibility
What others say about your brand can influence how it appears in AI answers. Learn how to audit, update, and reinforce your brand story across the web.
AEO visibilityBrand storySEOHow to tell if AI advice is worth your attention
Before adopting the latest AI tactic, look for evidence, experience, and results you can replicate — and make sure the solution solves a real problem.
AIMarketingEmail MarketingPubX Raises $5 Million And Buys Digital Governance Startup Compliant
PubX, a UK-based agentic AI ad startup, has raised $5 million and acquired Compliant, enhancing its capabilities in media quality and governance.
Industry trendad tech acquisitionagentic advertisingagentic AI