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The Trade Desk

A leading independent demand-side platform and the steward behind the Unified ID 2.0 identity framework.

Related topics:DSP (Demand-Side Platform)UID2 (Unified ID 2.0)CTV (Connected TV)

  1. The Trade Desk's Paula Bacariza Perez on Identity Graphs & The Graph of Graphs

    In this Trader Talk TV episode, Paula Bacariza Perez discusses identity, identity graphs, and the graph of graphs with ExchangeWire COO Lindsay Rowntree.

    Feb 19, 2026DataIdentityMulti-ChannelOmnichannel

  2. Clinch's Oz Etzioni on Driving Better Outcomes With Orchestration

    In this Trader Talk TV episode, Oz Etzioni, CEO & co-founder of Clinch, discusses orchestration, the connection between creative and media, and how the two pillars can be optimised to drive better outcomes.

    Feb 5, 2026OrchestrationCreativeMediaOmnichannelOptimisation

  3. ATS Whiteboard TraderTalkTV Live: From Data Rich to Growth Ready

    Recorded at ATS London 2026, Sarah Robertson of Experian Marketing Services discusses activating customer intelligence for marketers in our first-ever live TraderTalkTV.

    Jan 1, 2026ATS Londonbusiness growthConsumerDataFirst-Party DataIdentityTraderTalk TV

  4. Pixels' Alex Powell on Achieving True Scale With Creator Marketing

    In this Trader Talk TV episode, Alex Powell from Pixels discusses the rise of creator marketing and how it can be unlocked from the constraints of social media platforms to achieve true scale for advertisers.

    Dec 16, 2025Creator MarketingInfluencer MarketingSocial MediaAdvertisingAgencies

  5. Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy

    In this Trader Talk TV episode, Charlie Johnson from Digital Envoy joins head of content John Still at the legendary whiteboard to discuss the volatility of IP addresses, its impact on ad targeting and how stable LocIDs are rethinking the problem.

    Oct 15, 2025DataFirst-Party DataGeotargetingLocationTraderTalk TV

  6. Helping Publishers Understand Data Better: Terry Hornsby, Mantis

    In this Trader Talk TV episode, Terry Hornsby from Mantis joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.

    Oct 1, 2025datafirst-party datapublisherad network

  7. Nodals AI's Aly Nurmohamed on Activating Publisher Data Signals

    In this episode of TraderTalk TV, Nodals AI CEO and Founder Aly Nurmohamed joins ExchangeWire's Rachel Smith to discuss the activation of publisher data signals.

    Sep 4, 2025DataPublisherTraderTalk

  8. digitalAudience's Ruben Niet on Data Collaboration

    Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in front of the TraderTalkTV whiteboard to discuss data collaboration.

    Jun 9, 2025Clean RoomsDataPrivacy

  9. GumGum's Peter Wallace on the Power of Contextual Advertising

    In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.

    May 29, 2025Contextual AdvertisingGumGumMarketingTraderTalkAI

  10. Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

    Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard.

    May 23, 2025Agentic AIAIArtificial IntelligenceDSPPrivacyTraderTalk TV