UID2 (Unified ID 2.0)
An open-source identity framework that uses hashed, encrypted email addresses as a cookieless identifier.
Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio
Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.
Jun 17, 2024AdsWizzCTVDigital Audioin-app adsmobile webpandoraprogrammatic audioSiriusXM