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CTV (Connected TV)

Advertising delivered to internet-connected televisions and streaming devices, often bought programmatically.

Related topics:Programmatic AdvertisingThe Trade DeskMeasurement & Attribution

  1. How Does Agentic Buying Work In CTV?

    Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

    Oct 8, 2026agentic advertisingCTVdigital marketingad buyingInterMediaVibeOlyzonMCP

  2. AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

    Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.

    Oct 7, 2026agentic AICaratCTVdentsuFOXfreewheelJimmy KimmelM&Ms

  3. Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market

    As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV investment based on campaign objectives, while taking into account the specific business and market context of each brand.

    Oct 6, 2026AdvertisingCTVInvestmentTechnology

  4. goTom Powers the Next Generation of CTV Ad Sales: Built for Speed, Automated by AI

    The connected TV (CTV) market is one of the fastest-growing segments in digital advertising, and ad sales teams are under growing pressure to keep pace with it. goTom's Ad Sales Management Platform is built exactly for that: unifying CRM, order management, and billing into one AI-native system that takes teams from first quote to invoice without the manual steps slowing them down.

    Oct 5, 2026Ad SpendAICTVDigital

  5. Digest: Apple Blocks Trade Desk Ads on Safari

    In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.

    Oct 1, 2026AdvertisingAppleDataDemand Side

  6. IAB Europe Launches CTV Measurement Framework and Transparency Principles

    IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.

    Oct 1, 2026CTVMeasurementTransparency

  7. Silverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments

    Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.

    Sep 24, 2026SilverpushPubMaticContextual AdvertisingCTVDigital Marketing

  8. 5% of CTV Ad Impressions Incorrectly Labeled

    A new analysis reveals that nearly 5% of inventory sold as CTV is incorrectly labelled, leading to significant overspending by advertisers.

    Sep 18, 2026CTVAdvertisingInventory

  9. CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

    CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.

    Sep 18, 2026CTVGracenoteIABlinear TVperformance CTVShow-level dataVPPA

  10. FreeWheel and Outernet London Partner Together to Deliver the Next Level of CTV Out-of-Home Advertising

    FreeWheel partners with Outernet to provide innovative CTV out-of-home advertising campaigns across Outernet's venues in London.

    Jun 2, 2026CTVDOOHProgrammaticAdvertising