The Trade Desk
A leading independent demand-side platform and the steward behind the Unified ID 2.0 identity framework.
As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate
The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.
Apr 28, 2025Amazon DSPDSP Take ratesPontiac DSPthe trade deskTTDPandora Integrates With UID2 To Raise The Volume On Programmatic Audio
Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.
Jun 17, 2024AdsWizzCTVDigital Audioin-app adsmobile webpandoraprogrammatic audioSiriusXM