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DSP (Demand-Side Platform)

A system that lets advertisers and agencies buy ad impressions across many exchanges and data sources through one interface, using automated bidding.

Related topics:SSP (Supply-Side Platform)Programmatic AdvertisingThe Trade Desk

  1. TeqBlaze Expands TeqMate AI into a Cross-Platform Automation Ecosystem for Ad Tech Teams

    TeqBlaze expands its TeqMate AI ecosystem to integrate with various ad tech tools, enabling automation of workflows for AdOps, RevOps, and business development teams.

    Oct 9, 2026Ad TechAIbusiness growthDSPSSP

  2. Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls

    Amazon has announced significant updates to its advertising technology at the unBoxed event in San Francisco, introducing AI-powered ad formats aimed at enhancing consumer interaction.

    Sep 29, 2026agentic advertisingamazonAmazon adsAmazon DSP

  3. Amazon Ads And The Amazon DSP Get An Agentic Rebrand

    Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, announcing the changes at its unBoxed event in San Francisco.

    Sep 29, 2026Amazon adsAmazon Ads AgentAmazon DSPcommerceDSPsizmekSponsored

  4. Permutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP

    Jul 23, 2026DataIDPartnershipPublisher

  5. How Containerization Is Reshaping The Programmatic Supply Chain With inPowered AI And Equativ | Cannes 2026

    For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process.

    Jul 9, 2026AI DecisioningCannes 2026containerizationProgrammatic AIsupply chain optimization

  6. Digest: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding

    In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.

    Jun 1, 2026Ad TechAIDSPIPOMeta

  7. OpenX Repositions as the Intelligent SSP to Simplify Advertising

    OpenX unveils a new logo and commitment to simplifying advertising, focusing on media quality and transparency.

    Apr 14, 2026DSPRebrandSSPSupply Side

  8. Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

    CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.

    Mar 4, 2026ad tech take rateAmazon DSPCTVWPPDentsuDisneyOpenPathThe Trade Desk

  9. Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

    Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard.

    May 23, 2025Agentic AIAIArtificial IntelligenceDSPPrivacyTraderTalk TV

  10. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

    The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

    Apr 28, 2025Amazon DSPDSP Take ratesPontiac DSPthe trade deskTTD