AdTech Radar

97 results for “Attention” Clear

1. The risks of optimizing SEO for AI over users

   Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention.

   Tech trendSEOAIDigital Marketing

2. 6 mistakes to avoid with AI-powered performance marketing

   AI can make campaign metrics look better while producing less business value. The risk is optimizing faster toward the wrong goal.

   Tech trendMarketingAIPerformance Marketing

3. Google Earned More Than $100 Billion In Ad Revenue Last Quarter, But Is It Even An Ad Business?

   Google reported $127.6 billion in Q3 revenue, primarily from advertising; however, the company's focus during its earnings call was more on AI and cloud services than on ad revenue.

   Industry trendAIalphabetearnings

4. Your best customer may never visit your website

   Customers can discover, compare, and buy your products without you knowing. Your marketing organization needs to adapt.

   Industry trendMarketingAICustomer Journey

5. Adnami Makes Attention-Optimised Supply Accessible to All With Express Supply Agents

   Adnami, the attention-first ad tech company, today announced the launch of its Express Supply Agents, bringing Adnami’s agentic optimisation to the wider market.

   Tech trendAdnamiAd TechProgrammatic Advertising

6. AudienceProject & xpln.ai Partner to Introduce Cross-Media Attentive Reach Measurement

   AudienceProject and xpln.ai team up to provide insights on attentive campaign reach across channels, enabling smarter advertising decisions.

   Tech trendAttentionCross-MediaMeasurement

7. GTA VI and the Attention Supply Problem

   Participation beats impressions. Fandom beats frequency. Intent beats awareness. Ashley Bolt of Arena Media UK argues that marketing’s biggest winners will be the ones who planned by those rules.

   Industry trendAttentionAudienceCampaign

8. Google Ads Introduces New Policy Summary Page for Advertisers

   Google Ads has launched a centralized Policy Summary page to help advertisers manage policy issues affecting their accounts and ads more efficiently.

   Google AdsPolicy SummaryAdvertising

9. Why organic traffic can fall while revenue stays strong

   Before overhauling your SEO strategy, look at branded search, high-intent visits, and pipeline data to see whether there's actually a problem.

   Tech trendSEOorganic trafficmarketing

10. Personalization knows what customers want, not who they are

    Useful offers are common. Meaningful recognition is not, and consumers are quick to walk when brands ask for too much without a clear reason.

    Industry trendCustomer ExperiencePersonalizationMarketing