AdTech Radar

76 results for “Connected” Clear

1. IAB Europe Launches CTV Measurement Framework and Transparency Principles

   IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.

   Tech trendCTVMeasurementTransparency

2. How to build a visual SEO strategy for AI search

   Move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent.

   Tech trendvisual SEOAI searchmarketing

3. CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

   CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.

   Industry trendCTVGracenoteIAB

4. The Trade Desk's Simone Krakowiak on the Omnichannel Approach

   In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.

   Industry trendOmnichannelMarketingTechnology

5. The Meta Settlement Defined Which Online Experiences Are ‘Appropriate’ For Teens. Here’s What Advertisers Need To Know

   Meta’s recent settlement requires the company to use age assurance technology and create a unique strategy for engaging with teenage users, highlighting a significant shift in how platforms need to consider younger audiences.

   Industry trendage verificationGen AlphaMeta

6. AdExchanger Announces Finalists for the 2026 AdExchanger Awards

   AdExchanger has announced the finalists for the 2026 AdExchanger Awards, highlighting organizations and leaders in advertising and marketing that are driving measurable impact.

   AdExchangerAdvertisingMarketing

7. Friction is Expensive: Kabeer Chaudhary, M&C Saatchi Performance on Why Independence Means Speed

   Charlotte McEleny talks to Kabeer Chaudhary, global CEO of M&C Saatchi Performance, about the case for staying independent in a consolidating agency market, the network’s mobile-first roots, and why AI-led discovery is changing what visibility means for brands.

   Industry trendAPACMarketerMarketing

8. Agentic AI and the Evolution of Ad Sales

   Julian Ahrends, ADvendio's CTO, explores the impact of agentic AI on the advertising tech ecosystem, emphasizing the need to address fragmentation in ad operations through advanced protocols like AdCP.

   Tech trendAgentic AIFragmentationPerformance

9. Digest: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding

   In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.

   Industry trendAd TechAIDSP

10. Silverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen

    Silverpush announced the EMEA rollout of SilverScreen, its broadcast-quality classification layer for YouTube, enabling advertisers to activate TV-like YouTube inventory with confidence.

    SilverpushYouTubeAdvertising