AdTech Radar

75 results for “Connected” Clear

1. SWI Compute Emerges from Stealth to Turn Gigawatts of Power Into NVIDIA AI Factories, Starting in Europe

   SWI Compute today emerged from stealth to build and operate NVIDIA AI factories, launching first in Europe. The new company, backed by 3.6 gigawatts of power, aims to provide dedicated access to NVIDIA AI infrastructure for European enterprises.

   Industry trendAI InfrastructureNVIDIAData Centers

2. Why winning AI search isn’t enough to win B2B buyers

   Confusing navigation, vague claims, and missing evidence cost you buyers. See how cognitive-load testing helps identify and address these barriers.

   Industry trendB2B marketingMarketing artificial intelligence (AI)Search marketing

3. How OWN’s Tina Perry Is Taking the Network Beyond Linear TV

   An interview with Tina Perry, President of the Oprah Winfrey Network (OWN), discussing the evolving landscape of television and the importance of brand identity.

   OWNTina PerryStreaming

4. Nexxen & Brainlabs Leverage Smart TV Home Screen Advertising to Expand Audience Reach

   Nexxen, the advertising technology platform, announced the results of an advertising campaign that reached over 8.1 million impressions ahead of a major soccer tournament.

   NexxenBrainlabsSmart TV Advertising

5. ChatGPT has plenty of advertisers, but not much revenue

   OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough revenue.

   Industry trendAdvertisingMarketing TechnologyOpenAI

6. When the CMO sees growth and the CFO sees a problem

   Should you increase media spend, hold steady, or pull back? Look at who's buying, what's driving sales, and how much value they add.

   Marketing managementBudgetingMedia spending

7. How to use CRM segmentation to drive holiday repeat purchases

   Use a CRM recency ladder to prioritize customer segments and coordinate holiday campaigns across email and paid media.

   CRMEmail MarketingEcommerce

8. Political Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions

   As political campaigns prepare to spend over $11 billion on advertising, many are taking old broadcast habits into the realm of connected television (CTV), potentially leading to wasted budgets.

   Industry trendCTVCTV ad targetingDSPolitical

9. ATRA Leads Finalists in 2026 Search Engine Land Awards

   ATRA has achieved finalist status in six categories, including multiple entries in PPC, making it the agency with the most nominations this year.

   Search Engine Land AwardsPPCSEO

10. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

    We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

    Industry trendDOOHOOHProgrammatic