AdTech Radar

431 results for “AI” Clear

1. Google changed its content guidance. Don’t expect a reset.

   The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic.

   Oct 13, 2026Industry trendGoogleAI contentSearch Marketing

2. AI agents are coming between you and your customers

   Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.

   Oct 13, 2026Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)

3. Salesforce buys AI analytics startup Loops

   Salesforce is acquiring Loops to enhance analytics capabilities and provide continuous AI-driven insights into business performance metrics.

   Oct 13, 2026Industry trendSalesforceAIAnalytics

4. Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027

   New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.

   Oct 13, 2026Industry trendAICustomer LoyaltyMarketing

5. Making AI Pay Its Way, With Cloudflare

   A podcast interview with Lara Cohen, VP of Strategic Partnerships at Cloudflare, discusses how AI bots scrape content while publishers seek compensation.

   Oct 13, 2026Industry trendAI searchCloudflarePublisher Monetization

6. The Polarizing Effects of AI in Marketing

   AI's impact on customer loyalty is more nuanced than a simple call for more or less automation. Consumers are open to AI enhancements but desire control over their interactions with brands.

   Oct 13, 2026Industry trendBrand loyaltyArtificial intelligenceConsumer behaviour

7. Why Agentic Advertising Execution Demands Commercial Controls

   Julian Ahrends, CTO of Advendio, looks at the operational gaps that the industry's execution layer must bridge, and why speed without control is a liability.

   Oct 13, 2026Tech trendAd TechAgenticAgentic AI

8. Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP

   Starling, a new supply-side platform for streaming TV advertising, aims to address the lack of show-level data that marketers face, enabling better audience targeting and transparency in ad buying.

   Oct 13, 2026CTV SSPCTV startupCTV transparency

9. Publicis Q3 Growth Accelerates; NYT Joins Publisher AI Coalition; YouTube Brings AI Assistant to Shorts

   In today’s ExchangeWire news digest: Publicis says it is taking market share as growth picks up in Q3; The New York Times is among more than 40 new members of the SPUR AI licensing coalition; and YouTube brings its AI assistant to Shorts in limited test.

   Oct 13, 2026Industry trendAIPublisherPublishing

10. Google Ads Experiments with New Campaign Creation Interface

    Google Ads is experimenting with a new campaign creation experience that allows advertisers to describe their advertising goals in their own words instead of using traditional setup options.

    Oct 13, 2026Tech trendGoogle AdsAdvertisingArtificial Intelligence