73 results for “Retail” Clear
T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting
T-Mobile Advertising Solutions announces exclusive availability of its mobile data for out-of-home campaigns via Vistar Media, enhancing DOOH ad targeting capabilities using first-party data insights.
Industry trendBlisHannah Grobmyerin-app adsGoogle Advocates for Demand-Led Budgeting at Rethink Retail
Google highlighted the importance of demand-led budgeting for advertisers, urging them to fully fund successful campaigns without limits, to adapt to the complexities of search queries.
GoogleDemand-led budgetingSearch advertisingGoogle Advertisers Demand-Led Budgeting
Google encourages advertisers to embrace demand-led budgeting, allowing them to fund high-performing campaigns without budget limits, amidst increasing complexity in search queries.
Industry trendGoogleArtificial intelligenceGoogle AdsGoogle AI Mode and Ads: Everything You Need to Know
A comprehensive examination of Google's AI Mode features, their implications for PPC specialists, and the importance of understanding distinctions between AI Mode, AI Max, and ad placements.
Tech trendGoogle AdsAI Mode PPCApple Takes A Bite Out Of Programmatic
During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.
Industry trendprogrammaticAppleiOSShoppers will spend more and buy less this holiday season
Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials.
Industry trendHoliday ShoppingRetailEcommerceInfillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion has acquired Foursquare to enhance its location data capabilities, aiming to provide a comprehensive omnichannel platform.
Industry trendad tech acquisitionFoursquareInfillionThe Trade Desk's Simone Krakowiak on the Omnichannel Approach
In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.
Industry trendOmnichannelMarketingTechnologyGopuff Knows What Snacks You Want, Thanks To This Composable CDP
Retail media is becoming a lucrative revenue generator for Gopuff, which recently announced a partnership with GrowthLoop, leveraging AI to enhance targeting capabilities.
Tech trendGopuffGrowthLoopRetail MediaDigest: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding
In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.
Industry trendAd TechAIDSP