AdTech Radar

73 results for “Retail” Clear

1. MadTech Daily: Netflix Expands Ad Measurement Capabilities; Spotify Hits 306m Paid Subscribers in Q3

   This week, AI continued to reshape shopping, advertising and data management, while regulators and technology companies clashed over privacy, platform responsibility and the future of digital competition.

   Industry trendAIGoogleRetail Media

2. Nexxen & Brainlabs Leverage Smart TV Home Screen Advertising to Expand Audience Reach

   Nexxen, the advertising technology platform, announced the results of an advertising campaign that reached over 8.1 million impressions ahead of a major soccer tournament.

   NexxenBrainlabsSmart TV Advertising

3. When the CMO sees growth and the CFO sees a problem

   Should you increase media spend, hold steady, or pull back? Look at who's buying, what's driving sales, and how much value they add.

   Marketing managementBudgetingMedia spending

4. 51Degrees Launches Human Confidence Data Tool to Help Identify Non-Human Web Traffic

   Precision data and technology company 51Degrees is launching a new product that will help website owners, advertisers, and their technology partners to filter and manage non-human traffic in order to save costs, protect their IP and boost the value of their human audiences.

   Product LaunchIP IntelligenceSafeguarding

5. How to use CRM segmentation to drive holiday repeat purchases

   Use a CRM recency ladder to prioritize customer segments and coordinate holiday campaigns across email and paid media.

   CRMEmail MarketingEcommerce

6. Digest: Google Rolls Out AI Shopping Cart; Universal Music Group Cuts Jobs and Reshuffles Leadership

   In today’s ExchangeWire news digest: Google rolls out Universal Cart, its AI shopping tool, in the US ahead of the holiday season, Universal Music Group launches layoffs and an executive shake-up across the US and UK, and Apple and Meta team up on an open AI model built for Mac.

   AIAppleGoogle

7. We Cannot Cap What We Cannot Count: MarkApp on What MENA Needs Before CTV Scales

   Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook in MENA and the unique challenges the region faces in scaling CTV.

   Industry trendMENACTVTV

8. Jessica Herrin's Marklo Raises $5 Million to Improve Marketing for Brands

   Marklo, founded by Stella & Dot's Jessica Herrin, has raised $5 million to streamline marketing processes using AI for consumer brands.

   MarketingStartupsVenture Capital

9. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

   We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

   Industry trendDOOHOOHProgrammatic

10. Retail media budgets are growing. Advertisers’ patience isn’t.

    Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.

    Industry trendRetail mediaAdvertisersBudget