51 results for “Identity” Clear
Digest: Paramount & WBD Unite Under Skydance; Apple Plans to Block Hundreds of Data Firms
In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and Warner Bros. Discovery, and the EU preparing to classify Microsoft Azure and Amazon Web Services as DMA gatekeepers.
Industry trendAppleParamountWarner Bros. DiscoveryApple’s Latest Privacy Move In iOS 27 Hits Different Than ATT
Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.
Tech trendApple AppTrackingTransparencyApple ATTAudigentZoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good
Zoom's brand awareness is high, but most consumers only associate it with video calls from the pandemic. The company is working to expand its brand story beyond this singular identity.
ZoomBrand AwarenessMarketingBrand Metrics Unveils New Identity and Outcomes Prediction Capabilities
Global ad tech firm Brand Metrics launches new brand identity and website, extending outcomes intelligence to advertisers and agencies with prediction capabilities for campaign effectiveness.
Ad TechBrandingOutcomes4 reasons your brand guidelines must become a brand system
Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it.
BrandingMarketingBrand GovernanceApple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which was released on September 14. Apple has been investigating the issue, but a resolution has not yet been found from The Trade Desk’s perspective.
Industry trendapplesafarithe trade deskCTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control
CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.
Industry trendCTVGracenoteIABThe Trade Desk's Simone Krakowiak on the Omnichannel Approach
In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.
Industry trendOmnichannelMarketingTechnologyAdExchanger Announces Finalists for the 2026 AdExchanger Awards
AdExchanger has announced the finalists for the 2026 AdExchanger Awards, highlighting organizations and leaders in advertising and marketing that are driving measurable impact.
AdExchangerAdvertisingMarketingPermutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP
Tech trendDataIDPartnership