51 results for “Identity” Clear
How OWN’s Tina Perry Is Taking the Network Beyond Linear TV
An interview with Tina Perry, President of the Oprah Winfrey Network (OWN), discussing the evolving landscape of television and the importance of brand identity.
OWNTina PerryStreamingTransfon's UniSignIn Upgrade Helps Publishers Grow & Monetise Their Own Audiences
UniSignIn from Transfon introduces new features to enhance audience engagement and monetisation for publishers.
AudienceMonetisationPublisherThe Age of Agent Everything
What do you really use AI for? In her latest op-ed, Shirley Marschall asks where the true value lies in everyday AI agents…
Ad TechAgentic AIAIApple Publishes Its Plan To Wipe Out Web Tracking
Apple's WebKit team outlines an aggressive strategy to eliminate third-party web tracking, emphasizing user privacy and rejecting new tracking methodologies.
Tech trendappleiOS 27WebKitHow to evaluate composable versus packaged CDP
Evaluating data warehouse readiness, engineering capacity, and real-time execution speeds determines optimal CDP architecture.
Tech trendCDPComposable CDPPackaged CDPAI Startup Minerva Built An Agentic CDP, But Don’t Call It That
Jackson Engles, CEO of Minerva, discusses the company's focus on a specialized marketing product powered by consumer data, emphasizing the need for marketers to start with relevant data rather than using general-purpose AI tools.
Tech trendagentic AIai startupsCDPJessica Herrin's Marklo Raises $5 Million to Improve Marketing for Brands
Marklo, founded by Stella & Dot's Jessica Herrin, has raised $5 million to streamline marketing processes using AI for consumer brands.
MarketingStartupsVenture CapitalSure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot
The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.
Industry trendcolumnprebidPrebid SummitIPA Bellwether Q3 2026: What the Industry Thinks
We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…
Industry trendAdvertisingCreator economyInfluencer MarketingC-Centric Launches Cross-Site Agentic Transfer
C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.
Tech trendAgentic AICross-sitePublisher