Brand Metrics Unveils New Identity and Outcomes Prediction Capabilities
The brand outcomes platform trusted by the world's leading publishers rolls out to advertisers and agencies, alongside a new identity and website
Global ad tech firm Brand Metrics, the brand outcomes platform trusted by media owners worldwide, today, 1st October, 2026, launches brand outcomes prediction for advertisers and agencies, alongside a new brand identity and website.
Since launching in Gothenburg in 2018, Brand Metrics has measured more than 60,000 campaigns across 35+ markets, building a database of over 13 million survey responses. Media owners including the Financial Times, Bloomberg Media and The Wall Street Journal use the platform to prove what their inventory delivers.
Knowing the outcome before the spend
That knowledge also powers prediction: identifying the likely impact of a campaign on awareness, consideration, preference and action intent, before it runs. Outcomes prediction needs only campaign delivery data and creative assets to run. No integration, no survey, no minimum campaign size and no personal data. It can also be utilised at different stages in a campaign’s lifespan:
- Before: pressure-testing plans before budget is committed
- During: tracking live delivery against predicted outcomes
- After: seeing what the campaign achieved to feed into future planning
Brand Metrics CEO Anders Lithner says: "For years, our job has been to prove what advertising does for brands, and media owners have used that proof to demonstrate their effectiveness. With 60,000 campaigns behind us, we can now also tell advertisers what a campaign is likely to achieve before a dollar is spent. Measurement stays at the heart of what we do, but now buyers and sellers can plan around the same outcomes."
A new identity with a story to tell
The new logo, created by Gothenburg-based design and identity company Huston, combines three shapes:
- B for Brand: the brands at the centre of everything the company measures
- M for Metrics: the data and measurement the company is built on
- An arrow for movement ( rörelse in Swedish): forward momentum, for the company and for the brands it helps move from awareness to action
Together they form a single identity: a B with an arrow moving through it.
Brand Metrics CMO Sean Adams says: "We wanted a new logo that says what we do, not one that just looks nice on a lanyard. Brand, metrics and movement is our story in one shape: we help brands understand how people feel about them, and now where that's heading. It felt like the right moment for the logo to catch up with the company."
A new home
The new website at brandmetrics.com, also designed by Huston, has dedicated routes for media owners and for agencies and brands, plus outcomes case studies and the company's awards history.
About Brand Metrics
Brand Metrics is the world's largest brand outcomes platform. Founded in Gothenburg, Sweden in 2018, it offers two capabilities: brand outcomes measurement for media owners and brand outcomes prediction for advertisers and agencies. Its database covers more than 60,000 campaigns and 13 million survey responses across 35+ markets. Brand Metrics has offices in Sweden, the United States, the United Kingdom and the Netherlands. Find out more at brandmetrics.com.