AdTech Radar

75 results for “Bid” Clear

1. Google Ads Tests New Target ROAS Calculator

   Google Ads is testing a new Target ROAS calculator that helps advertisers determine an appropriate return-on-ad-spend target based on their profit margin.

   Google AdsReturn on ad spendProfit margin

2. PubX Raises $5 Million And Buys Digital Governance Startup Compliant

   PubX, a UK-based agentic AI ad startup, has raised $5 million and acquired Compliant, enhancing its capabilities in media quality and governance.

   Industry trendad tech acquisitionagentic advertisingagentic AI

3. DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads

   DoubleVerify has introduced attribution measurement for advertising on ChatGPT, enabling advertisers to evaluate its impact on customer journeys and return on ad spend.

   Tech trendDoubleVerifyChatGPTAdvertising

4. Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About

   Google and the DOJ filed documents determining Google's punishment in the ad tech antitrust case, highlighting key disputes and agreements between the two parties.

   Industry trendad tech antitrustDepartment of JusticeGoogle ad tech antitrust trial

5. Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

   Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.

   Tech trendApple AppTrackingTransparencyApple ATTAudigent

6. Google Ads API v26 Launches with Search Lift Measurement and New Campaign Controls

   Google has released version 26 of the Google Ads API, introducing new measurement capabilities and expanded support for Performance Max campaigns, along with updates to campaign management.

   Tech trendGoogle Ads APISearch LiftPerformance Max

7. Google Advocates for Demand-Led Budgeting at Rethink Retail

   Google highlighted the importance of demand-led budgeting for advertisers, urging them to fully fund successful campaigns without limits, to adapt to the complexities of search queries.

   GoogleDemand-led budgetingSearch advertising

8. Google Advertisers Demand-Led Budgeting

   Google encourages advertisers to embrace demand-led budgeting, allowing them to fund high-performing campaigns without budget limits, amidst increasing complexity in search queries.

   Industry trendGoogleArtificial intelligenceGoogle Ads

9. Google AI Mode and Ads: Everything You Need to Know

   A comprehensive examination of Google's AI Mode features, their implications for PPC specialists, and the importance of understanding distinctions between AI Mode, AI Max, and ad placements.

   Tech trendGoogle AdsAI Mode PPC

10. Stop building strategy around your martech stack

    A bloated martech stack can create more noise than capability. Identify the gaps worth solving before buying another tool.

    Marketing strategyMartechB2B Marketing