AdTech Radar

434 results for “AI” Clear

1. Silverpush Expands European Footprint with Presence in Seven Countries

   Silverpush, the contextual intelligence company, announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.

   Jun 16, 2025Industry trendContextualEuropeTargeting

2. Agentic CTV Startup Olyzon Snags $5 Million In Funding To Hire More Humans

   On Thursday, French AI startup Olyzon announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital. This new round comes almost one year after Olyzon’s first seed funding and shortly after the company's expansion into the US market.

   Jun 12, 2025Industry trendAICassius Capitalinteractive ads

3. Family Safety App Life360 Launches Location-Based Ad Targeting

   Life360, a popular family safety and tracking app, has launched its first location-based ad targeting solution called Place Ads, alongside a foot-traffic analytics product named Uplift.

   Jun 12, 2025Life360Location Based AdsLocation Data

4. Digest: Publishers Hit by Drop in Traffic from Google's AI Tools, Mars Shifts its $1.7bn Global Media Account from WPP to Publicis

   Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta’s plans to acquire a stake in Scale AI for $14.8bn.

   Jun 12, 2025Industry trendAd TechGoogleMeta

5. Multilocal Backs the Future of Ad Tech with Strategic Investment in FirstPartyCapital

   Multilocal announces a strategic investment in FirstPartyCapital’s startup fund, aiming to fuel advertising innovation globally and reshape the ad tech ecosystem.

   Jun 12, 2025Industry trendAd TechInvestmentProgrammatic

6. Targeting in APAC: The Data Requirements for Nuanced Strategies

   Javince Chan, manager, platforms and data advisory at Eyeota, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, as well as the opportunity in diversity.

   Jun 12, 2025APACTargetingMarketing

7. digitalAudience's Ruben Niet on Data Collaboration

   Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in front of the TraderTalkTV whiteboard to discuss data collaboration.

   Jun 9, 2025Clean RoomsDataPrivacy

8. Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

   A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.

   Jun 3, 2025Tech trendagentic AIamazonappnexus

9. GumGum's Peter Wallace on the Power of Contextual Advertising

   In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.

   May 29, 2025Contextual AdvertisingGumGumMarketing

10. Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

    Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard.

    May 23, 2025Industry trendAgentic AIAIArtificial Intelligence