AdTech Radar

556 results for “Ad” Clear

1. Google Advertisers Demand-Led Budgeting

   Google encourages advertisers to embrace demand-led budgeting, allowing them to fund high-performing campaigns without budget limits, amidst increasing complexity in search queries.

   Industry trendGoogleArtificial intelligenceGoogle Ads

2. Building Topic Clusters for SEO in an AI Search Environment

   Learn how to create effective topic clusters that enhance SEO by covering user intent and adapting to AI-driven search behaviors.

   SEOAIContent Strategy

3. Marketing on LinkedIn: What you need to know

   Your guide to LinkedIn's tools, strategies and best practices. Updated with info on the new Creator Discovery feature.

   LinkedInMarketingB2B

4. 7 AI search myths busted by data

   AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.

   Industry trendAISearchSEO

5. Google AI Mode and Ads: Everything You Need to Know

   A comprehensive examination of Google's AI Mode features, their implications for PPC specialists, and the importance of understanding distinctions between AI Mode, AI Max, and ad placements.

   Tech trendGoogle AdsAI Mode PPC

6. Google Ads Introduces New Overlay on Videos Asset Optimization Setting

   Google Ads is introducing a new optimization setting for video creatives in Demand Gen campaigns, allowing automatic text overlays to enhance messaging.

   Tech trendGoogle AdsDemand GenerationVideo Advertising

7. Get more from AI without spending more

   AI usage gets expensive fast. Better prompting, reusable frameworks, prompt logs, and guardrails help teams get more, and spend less.

   AIMarketingTechnology

8. Clinch Named a Fortune Best Workplace in Advertising & Marketing 2026

   Clinch, the agentic operating system for omnichannel advertising, has been named to the Fortune Best Workplaces in Advertising & Marketing™ 2026 list, produced by Great Place To Work. Clinch ranks No 15. on this year’s list.

   AdvertisingMarketingWorkplace Culture

9. Digest: Apple Blocks Trade Desk Ads on Safari

   In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.

   Industry trendAdvertisingAppleData

10. Chef Simon Quadruples Revenue Per Page with Opti Digital

    Opti Digital, the leading ad tech company specializing in publisher revenue optimisation, announced the results of its collaboration with Chef Simon, enhancing monetisation and user experience.

    Ad TechMonetisationDigital Publishing