75 results for “Connected” Clear
HubSpot’s Unbound 2026: The big announcements and updates
Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all down for you.
HubSpotUnbound 2026Marketing TechnologyVideoAmp Bets On AI To Connect Ad Planning And Measurement
The competition continues for the title of best video ad currency provider as VideoAmp sharpens its focus on TV audience data, ad performance, and AI, amidst challenges from legacy ratings providers.
Industry trendAI agentsandrea zapataCTV measurementAdXact and VIOOH Launch Partnership to Bring Advertisers More Premium DOOH Opportunities
AdXact announces a partnership with VIOOH to provide programmatic access to premium digital out-of-home (DOOH) inventory, enhancing advertising strategies and opportunities for media owners.
DOOHOptimisationPartnershipGoogle Introduces Universal Cart for a Centralized Shopping Experience
Google is rolling out Universal Cart in the U.S., a feature designed to unify online shopping by allowing users to save products from multiple retailers and complete purchases within Google Search and the Gemini app.
Industry trendGoogleUniversal CartE-commerceAdelaide Launches the AU Ecosystem for Outcome Partners to Connect Outcome Measurement with Media Quality
Today (14th October, 2026), Adelaide announced the AU Ecosystem for Outcome Partners (AEOP), a new programme recognising survey and outcome partners whose data can be matched directly to AU, Adelaide’s omnichannel media quality metric.
AdelaideAU EcosystemOutcome PartnersMarketing has outgrown the organization built to run it
Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed.
Industry trendMarketing managementMarketing technologyAI agents are coming between you and your customers
Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.
Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027
New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.
Industry trendAICustomer LoyaltyMarketingThe Polarizing Effects of AI in Marketing
AI's impact on customer loyalty is more nuanced than a simple call for more or less automation. Consumers are open to AI enhancements but desire control over their interactions with brands.
Industry trendBrand loyaltyArtificial intelligenceConsumer behaviourMeet Starling, The Startup That Says It’s More Than Just Another CTV SSP
Starling, a new supply-side platform for streaming TV advertising, aims to address the lack of show-level data that marketers face, enabling better audience targeting and transparency in ad buying.
CTV SSPCTV startupCTV transparency