AdTech Radar

408 results for “Data” Clear

1. Audit Off-Page AI Search Visibility: A 90-Day Plan

   This article outlines a standard operating procedure (SOP) for conducting an off-page AI search audit to enhance visibility for B2B SaaS brands. It emphasizes the importance of actionable insights, identifying visibility gaps, and creating a structured plan for improvement over 90 days.

   SEOAISaaS

2. Google Advocates for Demand-Led Budgeting at Rethink Retail

   Google highlighted the importance of demand-led budgeting for advertisers, urging them to fully fund successful campaigns without limits, to adapt to the complexities of search queries.

   GoogleDemand-led budgetingSearch advertising

3. Google Advertisers Demand-Led Budgeting

   Google encourages advertisers to embrace demand-led budgeting, allowing them to fund high-performing campaigns without budget limits, amidst increasing complexity in search queries.

   Industry trendGoogleArtificial intelligenceGoogle Ads

4. Building Topic Clusters for SEO in an AI Search Environment

   Learn how to create effective topic clusters that enhance SEO by covering user intent and adapting to AI-driven search behaviors.

   SEOAIContent Strategy

5. 7 AI search myths busted by data

   AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.

   Industry trendAISearchSEO

6. Google AI Mode and Ads: Everything You Need to Know

   A comprehensive examination of Google's AI Mode features, their implications for PPC specialists, and the importance of understanding distinctions between AI Mode, AI Max, and ad placements.

   Tech trendGoogle AdsAI Mode PPC

7. Digest: Apple Blocks Trade Desk Ads on Safari

   In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.

   Industry trendAdvertisingAppleData

8. Clinch Named a Fortune Best Workplace in Advertising & Marketing 2026

   Clinch, the agentic operating system for omnichannel advertising, has been named to the Fortune Best Workplaces in Advertising & Marketing™ 2026 list, produced by Great Place To Work. Clinch ranks No 15. on this year’s list.

   AdvertisingMarketingWorkplace Culture

9. Chef Simon Quadruples Revenue Per Page with Opti Digital

   Opti Digital, the leading ad tech company specializing in publisher revenue optimisation, announced the results of its collaboration with Chef Simon, enhancing monetisation and user experience.

   Ad TechMonetisationDigital Publishing

10. Brand Metrics Unveils New Identity and Outcomes Prediction Capabilities

    Global ad tech firm Brand Metrics launches new brand identity and website, extending outcomes intelligence to advertisers and agencies with prediction capabilities for campaign effectiveness.

    Ad TechBrandingOutcomes