AdTech Radar

542 results for “Ad” Clear

1. StackAdapt Names Pinar Ozyetis Chief Legal Officer and Anna Grodecka-Grad Chief Client Officer

   StackAdapt has promoted Pinar Ozyetis to Chief Legal Officer and Anna Grodecka-Grad to Chief Client Officer, continuing its leadership expansion in response to growth.

   business growthLegalTechnology

2. Microsoft Introduces Topics Portfolio in Bing Webmaster Tools

   Microsoft announced a new beta report update for AI performance reporting in Bing Webmaster Tools called Topics Portfolio, which categorizes grounding queries into broader thematic clusters to help users understand their website's visibility in AI search.

   Tech trendMicrosoftAI PerformanceBing

3. Google Ads Tests New Target ROAS Calculator

   Google Ads is testing a new Target ROAS calculator that helps advertisers determine an appropriate return-on-ad-spend target based on their profit margin.

   Google AdsReturn on ad spendProfit margin

4. Finding Gaps in Local Content with Google AI Mode

   Discover how to use Google AI Mode follow-up questions to identify content gaps in competitor service pages, ensuring your business stands out with unique, insightful information.

   Local SEOGoogle AI ModeContent Strategy

5. OpenAI adds visuals to ChatGPT ads

   OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers.

   Industry trendOpenAIChatGPTAdvertising

6. Treasure AI takes on two martech headaches at once

   Personalization Studio targets marketers’ dependence on technical teams. A new pricing model ties email costs more closely to engagement.

   Marketing technologyArtificial intelligenceEmail marketing

7. How to strengthen your brand story to improve AEO visibility

   What others say about your brand can influence how it appears in AI answers. Learn how to audit, update, and reinforce your brand story across the web.

   AEO visibilityBrand storySEO

8. How to tell if AI advice is worth your attention

   Before adopting the latest AI tactic, look for evidence, experience, and results you can replicate — and make sure the solution solves a real problem.

   AIMarketingEmail Marketing

9. PubX Raises $5 Million And Buys Digital Governance Startup Compliant

   PubX, a UK-based agentic AI ad startup, has raised $5 million and acquired Compliant, enhancing its capabilities in media quality and governance.

   Industry trendad tech acquisitionagentic advertisingagentic AI

10. Value Over Volume, With NYT’s Courtney Glaze

    A podcast interview with Courtney Glaze, VP of revenue operations at The New York Times, discussing the newspaper's strategic approach to ad tech partnerships and programmatic advertising.

    Industry trendCourtney Glazefirst-party dataMagnite